Fuller’s is beating the January blues with a new print and outdoor campaign created by advertising agency The Corner. The London-based brewer’s ‘January Ale’ ads launch January 8, and play on the January sales offered by most retailers, blocking out the ‘S’ in sale with a bottle of London Pride beer. The campaign imitates iconic sale […]
Starting January 2016, McDonald’s will phase in new packaging design featuring minimalist typography. It is a major deviation from its graphic-heavy packaging previously introduced in 2013, which had the emphasis on storytelling. This time, they have taken a less-is-more approach with the intention of creating a modern and progressive brand image. Working with Chicago-based firm […]
Truman’s, one of the UK’s fastest growing breweries, has launched a new website, designed and built by IC Design. With an explosion in growth of the craft ale movement in the UK, Truman’s new website aims to better reflect their brand values and help drive audience awareness and engagement. IC Design reviewed the brand strategy […]
Fab Morvan, who was one half of disgraced German pop band Milli Vanilli, features in a documentary-style ad for KFC. The spot, created by Ogilvy & Mather Amsterdam, sees Morvan in his new home of the Netherlands working on his real voice. Milli Vanilli had to return their Grammy award in 1990 after Morvan and […]
Just in time for diet season, and after two years of sales gains and tweaks, Chobani is ready to shine a spotlight on its light Greek yogurt. A new campaign debuting January 6, pits Chobani Simply 100 against certain light Greek yogurts from Yoplait and Dannon, calling the rivals out on using artificial ingredients and underscoring […]
Just in time for the New Year, Pique Tea, Inc. announces the launch of the new ritual of tea – organic Tea Crystals. Liberating tea lovers from the inconvenience of tea bags and strainers, Pique Tea Crystals completely dissolve in water and offer a hassle-free way to enjoy an exceptional cup of tea in an […]
Heineken is set to mark two decades of its partnership with The Australian Open by taking its tournament-long party to new heights. The world’s leading international premium beer brand will kick off its 2016 marketing activity in style with activations taking place across Melbourne in January to mark the annual festival of tennis. Highlights will […]
West Cornwall Pasty Co Ltd, the UK’s largest pasty operator has announced impressive results following phase one of a dynamic repositioning period. The brand has become known for its multi award winning, handmade PGI status Cornish pasties and burgeoning own brand coffee label – St Just. Turnover for West Cornwall Pasty Co Ltd in the […]
#SmashedIt – SweetsSwapping out the sweet stuff? Grab an NRICH & smash your resolutions #SmashedIt Posted by NRICH Milk Drink on Tuesday, 5 January 2016 Nutritionally balanced milk drink NRICH is literally smashing it with the launch of an adventurous new online marketing campaign. Live from the 5th of January 2016, the brand’s high impact […]
Nescafé has released the latest installment of its ‘Big Start’ multi-platform series as it looks to create more sharable content. The campaign, which has been running across social, on TV and on YouTube, has seen the coffee company tour the UK to give unsuspecting Brits a manner of unusual wake up calls – from celebrity […]