Fast food chain KFC knows that its chicken is “finger lickin’ good”, but using your smartphone while eating will most likely leave an oily fingerprint on your touchscreen. To prevent this mishap from happening, the brand invented the ‘Tray Typer’—a durable paper tray that doubles as a rechargeable, wireless keyboard for your smartphone. Connected via […]
Colored Caps is the starting point for the campaign that sees the iconic Tuborg bottle as it’s never been seen before. The caps will come alive in 5 new colors, where each color is tied to a particular mood and set to be a trigger for having fun. Inviting people to Play, Feel, Dance and […]
As part of its mission to refresh the world and inspire moments of optimism and happiness, Coca-Cola presents a campaign to raise awareness of prejudices and invite people to take an extra second in order to be able to overcome them. With the aim of spreading a message of optimism in the societies where it […]
Domino’s is coming to the aid of US pizza-lovers reluctant to pick up the phone or fill in an online order form by introducing a service whereby consumers need only tweet a pizza slice emoji to the chain’s Twitter handle to make their order. Regular Domino’s customers will not even have to type in their […]
M&M’s Brand is on a mission to raise money and awareness – and lots of laughter – for the first-ever U.S. Red Nose Day campaign by asking fans and consumers to make someone else laugh. This week, Mars Chocolate North America announced that M&M’s, known for its colorful chocolate candies and equally colorful sense of […]
In a first-of-its-kind, Pepsi is creating and producing a short film that will include footage from UrtheCast – the world’s first full-color Ultra High-Definition video system located aboard the International Space Station (ISS), feature Pepsi consumers from around the world and leverage the creative and artistic direction of eight-time Grammy award winning entertainer Usher. As part of […]
Since 1972, Snapple has been made with the best stuff on Earth, winning the hearts and taste buds of consumers through its wide variety of refreshing and unique flavors. Born in Brooklyn, the brand has won a special place in the hearts of New Yorkers, and this year Snapple rallied its hometown fans to share […]
BrandOpus has worked with Kingsmill to redesign their brand and packaging design across the entire portfolio of products. The challenge was to strengthen the brand, to imbue meaning and personality over and above the functional attributes of the products, whilst establishing a clear portfolio architecture and simplified pack communication hierarchy that will form a strong […]
BrandOpus has partnered with the world’s leading premium tea company, Twinings, to create the Large-Leaf Discovery Collection for international markets. Created by the passion and flair of the Twinings Master Blenders, the collection consists of 14 new and unique blends designed to take tea lovers on a journey of discovery to experience new superior large-leaf […]
Aesop Agency, the brand storytellers, have created their first campaign for MOMA – the healthy breakfast brand – since winning the business earlier in the year following a competitive pitch. The campaign marks the launch of MOMA’s new Bircher Muesli range. The three executions – which include the endline ‘Start Your Day Awesome’ – are […]