Anheuser-Busch announced it will acquire Los Angeles-based Golden Road Brewing. The deal will enable Golden Road to bring more of its fresh, canned beer to the brewery’s local market and to introduce its unique hop-forward beers to more consumers. The partnership will build on Golden Road’s commitment, since 2011, to bring fresh beer to the market […]
Breakfast may be the most important meal of the day, but it shouldn’t stand in the way of taking a daily selfie. In a wacky marketing move, General Mills‘ Cinnamon Toast Crunch and agency McCann have invented a “selfie spoon,” which is exactly what it sounds like—a purple spoon attached to a 30-inch selfie stick. The […]
McDonald’s has begun trailing a table online reservation system at its restaurants in Sweden in the latest innovation from the fast food giant. The table booking system will run from 25 September until 2 October across 30 McDonald’s restaurants in Sweden as part of a promotional campaign for its new gourmet-style Maestro Classic burger. In […]
Arla Foods Ingredients has appointed the Brazilian ultramarathon runner Marcio Villar as a brand ambassador for its flagship sports nutrition ingredient, Lacprodan HYDRO.365. Marcio, 48, regularly competes in extreme races held over hundreds of kilometers in harsh environments, so fast recovery between training sessions is essential. Lacprodan HYDRO.365, a gold standard whey protein hydrolysate, is […]
Stella Artois raised its iconic chalice to the season’s most memorable hosting moments in a “Bon Voyage to Summer” soiree hosted by actress, author and entrepreneur Shay Mitchell in New York City. Inspired by the best of summer, from delicious light bites and summer-summation décor, to Shay’s own personal repertoire of hosting tips – and […]
McDonald’s has partnered with the Roald Dahl Literary Estate and Penguin Random House Children’s UK to bring even more fun to the joy of reading as part of the latest Happy Meal promotion. From 23rd September to 3rd November, McDonald’s will be distributing exclusive Roald Dahl books as part of the Happy Meal. Each book […]
Starbucks is looking to ease in-store queues with the nationwide implementation of mobile ordering and payments across the US. Following a the launch of a mobile ordering pilot in Portland earlier this year, the app, which was available only on iOS, is now also available on the Android operating system for coffee drinkers in around […]
BAILEYS Coffee Creamers announced its limited-time seasonal flavours for 2015. The line of premium non-alcoholic flavoured coffee creamers is adding the new Frosted Vanilla Cookie flavour and welcoming back two seasonal favourites, Pumpkin Spice and White Chocolate Peppermint Bark to the brand’s existing 14 flavours. The seasonal flavours are now available for a limited time […]
By bringing Guinness-style nitrogenation to an IPA, the Irish brewer has created a hop-forward India Pale Ale with the qualities of a classic Guinness pint — namely balanced flavour and aroma, creamy mouthfeel and a perfectly formed and long-lasting head of dense bubbles. Made in Dublin, Ireland at St. James’s Gate, Guinness Nitro IPA is […]
To mark Peace Day on September 21, McDonald’s unveiled an ad urging support for the United Nations’ World Food Programme (WFP) to fight world hunger. Titled ‘Symbols’, the 30-second spot—which does not feature any McDonald’s branding—features a voiceover by actor Liam Neeson explaining how consumers can help families and refugees affected by war, by donating […]