The Subway restaurant chain, committed to always improving the customer experience for every person that visits, has launched the Subway App and order.subway.com. The new features offer the added convenience of remote ordering and payment for its customers in the US. Later this year, the brand also plans to add PayPal, a global leader in […]
The London Dry Gin Gibson’s launches its new limited edition, inspired by its British style and spiced up with an eccentric twist. Proud of its origins, the La Martiniquaise owned Gibson’s, positions itself as the cheeky Gin brand from England, drawing its identity from the punk rock musical movement born in the 70’s. The Gibson’s […]
Diageo is taking aim at white rum drinkers with the launch of a £1m for its Captain Morgan brand. White rum remains the largest rum segment with a 41 per cent value share and Captain Morgan is hoping the new marketing push for its latest variant will drive mass awareness, and build on the brand’s […]
To celebrate its 60th anniversary in Canada, fast food chain KFC has created a chicken bucket that is capable of printing Polaroid photos. Called the ‘Memories Bucket’, customers can simply take a photo on their smartphones, connect to the bucket-printer via Bluetooth, and print out their selected photo. There are currently no details on when […]
Mentos has been unveiled as an Official Sponsor of BT Sport Rugby Aid 2015 In Association with The Sun. The event in aid of charity Rugby For Heroes of which Mike Tindall MBE is Patron, sees celebrities and some of the greatest former professional rugby players battle it out in an England v Rest of […]
Mountain Dew and Doritos, the ultimate fuel for gamers, are once again teaming up with Activision Publishing for the latest installment in Call of Duty, Black Ops III, which hits shelves worldwide on November 6. For the first time, the ‘Fuel Up for Battle’ program will offer fans exclusive Double XP in the highly-anticipated Call […]
Global chain Domino’s has launched a site called Pizza School where users can browse around a virtual campus and watch instructional videos on how to make pizza. Created by CP+B, the site is Domino’s attempt to one up Pizza Hut, which has gotten a lot of attention lately because of its hot dog bites pizza. […]
The launch of innocent’s coconut water range in April has helped drive growth of the UK coconut water category as innocent drives incremental sales and takes market share. With consumers increasingly looking for delicious tasting, refreshing drinks with added health benefits, the UK coconut water market has seen significant growth, with Nielsen data reporting a […]
ButterflyCannon have developed the brand story and designed the brand identity and packaging for Hawthorn’s London Dry Gin, which has just launched in the US and UK. Hawthorn’s brand story is inspired by the CEO’s grandfather, who began distilling his own great tasting gin whilst serving in the British Navy. During his shore leave, he […]
Leo Burnett unveiled the second ad in the new McDonald’s ‘good times’ brand campaign. The campaign celebrates the role the brand plays in customers’ lives and brings to life the brand promise of Simple, Easy Enjoyment. ‘Good times’ is about the little things that make your day easier. It’s about a place where kids can […]