This summer, creative agency Grey London is shaking up the soft drinks industry with the mission of reshaping people’s perceptions of Lucozade Energy. Encouraging consumers to drink Lucozade Energy in situations beyond hangovers and illness, Grey created a new brand positioning and strapline for the soft drink; Find Your Flow – positioning the drink as […]
Food and drink producers along with tourism businesses are set to team up at a major event this year designed to bring hundreds of thousands more tourists to Scotland by developing and branding it as a food destination. The Taste for Tourism event, with the tagline ‘Has Scotland got what it takes to be a […]
Grocery prices in July fell by 1% month on month according to data from groceries website mySupermarket. After a small rise in June – the first increase in price in 2015 – prices continued to fall from £86.84 for an average basket of products in June, to £86.11, a weekly saving of 73p. When compared […]
Fiji Water, One of America’s premium bottled water brand, announced the launch of its new 700 mL bottle size. Designed for the active lifestyle, Fiji Water now fits effortlessly everywhere, from fitness equipment and gym bags to car cup holders and beyond. As Fiji Water celebrates its 20th anniversary, the sleek new look, which marks the first […]
When the sun comes out, innocent know that drinkers look for alternatives to water to quench their thirst. The beverage company felt that they could fill a gap in the market for a light, refreshing and healthy drink that also tasted good, so they have been busy in the Fruit Towers kitchen blending our new […]
This summer Coca-Cola launched the latest installment of the world-famous ‘Share A Coke’ campaign with ‘Share A Feeling’. Using the universal language of emoticons, the campaign is encouraging millennials to express themselves via emoticons on Coke cans and bottles. The multi-market, integrated campaign begun in July, and was first seen in Vietnam. The accompanying TVC […]
The recent merger of Kraft and Heinz has seen the launch of a new logo. The new logo is a combination of the two iconic wordmarks that forms the company’s new name—Kraft Heinz. A closer look reveals that the ‘t’ in Kraft has been tapered to accommodate the swash of Heinz’s ‘h’. The merger is […]
Seeds of Change, the leading producer of sustainably grown seeds and organic foods, in partnership with its agency partner, BBDO San Francisco, recently staged an event called “Endangered Eats.” Hosted in Atlanta with chef and restaurateur Hugh Acheson, the event invited foodies to a once-in-a-lifetime dining experience: the chance to taste endangered species. Curious diners […]
Here has designed the packaging and identity for new artisanal gin brand Thomas Dakin. The design agency was briefed to develop the brand in a way that leveraged the 250-year distilling heritage of Thomas Dakin, the 18th century pioneer of high quality, premium gin. Here’s task was to convey the masculine, straight-talking nature of Dakin, […]
To create a pint that is truly “out of this world” beer brand John Smith’s has launched a limited edition run of ale into space. The Heineken owned drink, which is available to win, will give most Brits closest taste of space travel they are likely to get, with the cans travelling 37,430 meters above […]