pi global has revitalises the global brand identity and packaging design for Puck from Arla Foods, managing all design, artwork and global roll—out. Following a 3 way competitive pitch in June 2014, pi global were appointed by Arla Foods in the Middle East to redesign the entire Puck product portfolio, consisting of dairy and cooking […]
Molson Coors has announced the appointment of Martin Coyle as Marketing Director for its UK & Ireland Business. In his new role, Martin will assume full responsibility for all brands across Molson Coors’ portfolio, including Carling and Doom Bar. As part of his remit, Martin will also continue to be responsible for the business’ Craft […]
Bud Light is the first alcohol brand on Snapchat, using the messaging app’s age-gated ads to appear around the content people are sharing around events. It sees the brewer join the likes of Samsung and McDonald’s in buying media to appear in the montages of photos and videos Snapchatters are creating around specific events. Dubbed […]
Vermont ice cream manufacturer Ben & Jerry’s recently announced a new ice cream flavour, ‘Save Our Swirled.’ The brand was inspired to create this raspberry ice cream filled with swirls of marshmallow and raspberry, as well as dark and white fudge ice cream cones, to increase awareness about the global climate talks being held in […]
Annandale Distillery is launching two new make spirit variants called Rascally Liquor with designs by Springetts Brand Design Consultants. Annandale, which originally opened in 1836 but closed in 1919 and fell into disrepair, has just been restored and relaunched. There will be two expressions of Annandale Single Malt Scotch Whisky (SMSW) – peated/smoky and un-peated/non-smoky. […]
The 17th Annual International Food and Beverage Creative Excellence Awards (The FAB Awards) were held last night at the quintessentially British – The Hurlingham Club in London. The black tie and posh frocks affair was held in honour of the Nominees and Winners of The 17th FAB Awards, which recognises outstanding creative work done for […]
The International Food and Beverage Creative Excellence Awards are delighted to announce that Abbott Mead Vickers BBDO has been named The Google FAB Agency of The Year at The 17th FAB Awards. The now Google sponsored award, is presented to the Agency that has scored the maximum points taken from the number of nominations, FAB […]
May 28 saw the design and marketing industry come together to celebrate the winners of The 17th FAB Awards, the only competition to focus solely on the creativity of food and beverage brands around the globe. New studio on the block, Horse, was awarded a FAB and a FABulous Award for their Nongfu Spring mineral […]
Diageo has launched a digital out-of-home (OOH) campaign for its Pimm’s brand which activates once the weather reaches 21 degrees. Planned by Carat and Posterscope, the weather-activated campaign runs across a combination of 12 of Ocean Outdoor’s premium screens in London and Birmingham, Thursdays to Sundays during peak commuter periods. Using scheduling and formatting data […]
Cubanisto, the rum flavoured beer from AB InBev, has added a new sleek can to its range, building on the brand’s premium and innovative offering within the market and capitalising on the resurgence of the can across on-trade. Featuring a disruptive design with the brand’s logo taking centre stage, the new 330ml can is lighter, […]