It’s hard to imagine summer at Starbucks without thinking of a cold Starbucks Frappuccino blended beverage and the green straw. Take a trip back two decades to the birth of the iconic summer beverage. In 1993, Starbucks had just a handful of stores in Los Angeles and fewer than 300 across the U.S. and Canada, […]
WWE fans are anticipating a spectacular show of strength and determination from Roman Reigns during the main event at WWE’s pop culture extravaganza, WrestleMania 31, on March 29 – but what if he’s running on empty? Turns out, there’s not a lot of fight in Reigns when hunger strikes. Reigns gave the world a glimpse […]
H.J. Heinz Company and Kraft Foods Group, Inc. announced that they have entered into a definitive merger agreement to create The Kraft Heinz Company, forming the third largest food and beverage company in North America with an unparalleled portfolio of iconic brands. Under the terms of the agreement, which has been unanimously approved by both […]
Following the success of the printed banana trophy created by Dentsu Y&R Tokyo for the 2014 Tokyo Marathon, the agency has created something to up the innovatation game in the 2015 marathon: the wearable banana. For their client, Dole, producer and marketer of fresh fruit and vegetables, Dentsu Y&R Tokyo have created something they term […]
MEDEA, the ultra-premium vodka with the world’s only customizable LED message band built onto the bottle, is pleased to announce the launch of its new Bluetooth technology on all MEDEA Vodka bottles beginning June 2015. This new technology will be showcased at the Nightclub & Bar Convention & Trade Show in Las Vegas on March 31 and […]
Taco Bell is tapping into Cold War-era propaganda imagery along with Orwellian and “Hunger Games” themes to launch Taco Bell’s next big breakfast campaign. In one of the most unusual breakfast campaigns ever, Taco Bell’s TV campaign breaking March 24 begins with a 60-second highly stylized spot that shows two young people breaking away from […]
Tequila flavoured beer Desperados celebrates confidence, effortless attitude and playfulness with its new global brand tone and visual language – Way of the Desperados. Created by Wieden+Kennedy Amsterdam, the brand refresh was inspired by the bottle, colours, name, taste and spontaneity of the product. The brand’s new creative strategy launches with a global integrated campaign […]
Tecate Light, cervezas con carácter, launched its latest advertising campaign, ‘Born Bold’. The campaign will run for the next 42 weeks and includes radio, OOH, PR, immersive digital and #BornBold social activations in Spanish and English, and for the first time ever, the Black Eagle will take flight on local English broadcast TV. In introducing […]
BrandOpus has worked with MOMA, the home of the best grab-and-go breakfasts, to redesign their brand identity and packaging. The brief was to drive meaning and personality into the MOMA identity and create an ownable and distinctive packaging design, devised to support range extension and to allow the brand to achieve its exciting plans for […]
McDonald’s is launching the imlovinit24 initiative to bring the world together through 24 gifts of joy in 24 cities across the world, and all in 24 hours. “Customer service is the focus of everything we do, and each day we aspire to serve joy to millions of people,” said Deborah Wahl, McDonald’s chief marketing officer. […]