At Chinese New Year celebrations all around the world, cries of ‘gan bei’ rang out as revellers encourage each other to literally ‘dry their glass’. Keen to join in the party, Heineken and Dublin-based agency Rothco also celebrated the arrival of the Year of the Ram with a simple yet smart idea that saw two […]
Brand and packaging design agency Bulletproof announces details of its work for Heineken in creating new packaging and a visual identity system celebrating the brand’s sponsorship of the 2015 UEFA Champions League. Bulletproof has designed new primary and secondary packaging for this event, as well as creating a complete visual identity system to flex across […]
As the start of a new Chinese New Year begins, it seems a gastronomic celebration is in order as Chinese reigns as the nation’s favourite World cuisine in both Britain’s homes and ethnic restaurants. New research from Mintel reveals that almost four in five (78%) Brits have eaten Chinese food at home in the past […]
Angry Orchard announced the national release in the US, of its first-ever hopped hard cider, Angry Orchard Hop’n Mad Apple. The cider makers drew inspiration for this new cider from a traditional craft beer ingredient – hops – to develop a cider that combines subtle floral and tropical fruit notes from Strisselspalt and Galaxy hops […]
Creative agency Sedley Place has created the launch identity for Woodland Radicle Brands’ newest brand Xilli, a spirit drink that “re-ignites Aztec traditions and flavours.” The cornerstone of the new identity is a design based on the ancient Aztec calendar stones with a sun god at the centre. The motif, which was especially drawn by […]
Danish brewer Carlsberg may be switching its iconic glass bottles to the “world’s first fully biodegradable bottle” for its products. The company is currently working on the “Green Fibre Bottle,” a lighter packaging that is made from sustainably sourced wood-fiber. Unlike the previously featured ‘PaperBoy Wine’ bottles made from recycled cardboard packaging, Carlsberg’s bottles will […]
As one of the largest supporters of soccer in the U.S., Heineken understands the plight of fans nationwide during the UEFA Champions League (UCL). Whether it’s sneaking out to a pub during lunch, or overhauling your calendar on weeknights, more than half of U.S. fans 21 and older report facing major hurdles when trying to […]
Nutella hazelnut spread celebrated International Pancake Tuesday with a party for its fans in New York City. Ferrero U.S.A., Inc., the makers of Nutella, teamed-up with Dominique Ansel, chef and owner of Dominique Ansel Bakery in New York City and creator of the Cronut, to create a special limited edition Nutella Pancake Cone especially made for […]
Today, 805 million people suffer from hunger in the world: an enormous figure that does not often make the headlines. To draw attention to this problem, the United Nations World Food Programme – the largest humanitarian organization fighting hunger worldwide, initiated the ‘805 million names’ awareness campaign, starring football player Zlatan Ibrahimovic. “Each one of […]
Whether or not it’s the ‘Mad Men Effect’ is up for debate, but the world is increasingly excited about whisky, particularly single malt Scotch. Aficionados and connoisseurs will therefore welcome the news that Mortlach, one of the finest single malts to come out of Scotland, will be launching a variant especially for travellers: Mortlach Special […]