As the United States Food and Drug Administration considers a new food label detailing the amount of added sugars in foods, new research shows this non-nutritive calorie source has crept into the American diet over the past three decades. The study details an increase in added sugars consumed by American adults by more than 30% […]
Ahead of the upcoming Autumn Rugby Internationals, Guinness and creative agency AMV BBDO are releasing four pieces of content to rally the fans of each of the Home Nations. Jonny Wilkinson, Shane Williams, Bill McLaren and the Munster team of 1978 will be celebrated in a new Guinness ad campaign; which will air for the […]
Fast-food restaurant chain KFC is launching a radical new design concept, which it says represents “the future of interior design for KFC”. The “informal and stylish” new interiors are launching at KFC’s Bracknell branch, with the Exeter and Reading restaurants set to follow. KFC says it has plans to roll the design out nationwide in […]
The Coca-Cola Company, in partnership with (RED), invites people from all over the world to join efforts to help end mother-to-child transmission of HIV with the launch of a new campaign, titled “Share the sound of an AIDS free generation.” The campaign will feature an array of top artists as they debut new music, and […]
The Bordeaux Wine Council (CIVB) will launch a new international advertising and branding campaign across seven key markets starting in November. The new campaign, which was created by London-based agency Isobel, focuses on authenticity, diversity, and innovation, and is aimed at stimulating a re-discovery of Bordeaux as a world reference in terms of wine quality […]
Following ButterflyCannon’s striking packaging redesign for Hennessy Very Special, this new look needed to be customised for the more relaxed and celebratory Festive gift packaging. ButterflyCannon’s approach was to maintain the core of the redesign whilst embellishing it with a bit of sparkle, holly and stars mixed with the emblematic vines. The Hennessy bow was […]
To celebrate Halloween last week, Pepsi Max decided to play a prank on some unsuspecting moviegoers. Using an augmented reality bathroom mirror equipped with face tracking technology, the brand gave the moviegoers a scare by giving their reflections a horror makeover. Staring into the mirror, one man had his reflection turn into a scary clown, […]
[fvplayer src=”https://www.fabnews.live/wp-content/uploads/2014/11/301431_BACARDITRIANGLE_ENDVIDEO_FINALVIDEO_031114_v005_h264.mp4″ width=”600″ height=”360″ splash=”https://www.fabnews.live/wp-content/uploads/2014/11/CJP50486.jpg”] Halloween weekend bats, black magic and BPM collided in the Bermuda Triangle to create a music experience like no other on earth. Over three action-packed days Bacardí Triangle delivered poolside sets from world-class DJs, a spectacular Black Magic Halloween party headlined by AC Slater and a handpicked artist line up that […]
New M&M’s Crispy Milk Chocolate Candies were available for trick-or-treaters this Halloween – but only at one house in the entire country. Last month, Mars Chocolate North America announced that after a decade of pleas from consumers, the company is officially bringing back M&M’s Crispy to stores in the US in January 2015. Countless fans across […]
On October 31st the United States Grand Prix returned to Circuit of the Americas in Austin, TX for only the third time, where the Williams Martini Racing team made its US debut. Earlier this year, Martini, the world’s leading vermouth and best-selling Italian sparkling wine, in partnership with Williams, announced a multi-year agreement that unites two […]