Mars Completes Acquisition of P&G’s Pet Food Business in Major Markets

Mars Completes Acquisition of P&G’s Pet Food Business in Major Markets

Mars, Incorporated announced that it has successfully completed its acquisition of the Iams, Eukanuba and Natura brands in North America, Latin America and other select countries from The Procter & Gamble Company. This follows an agreement announced by the companies in April 2014 and receipt of all necessary regulatory approvals. Mars also announced that it […]

Jeff Bridges to NBC’s Chelsea Clinton: “Hunger is a Non-Partisan Issue”

Jeff Bridges to NBC’s Chelsea Clinton: “Hunger is a Non-Partisan Issue”

Tonight on NBC Nightly News with Brian Williams, Academy Award winner Jeff Bridges talked with special correspondent Chelsea Clinton about his work to end childhood hunger in America. Describing Jeff’s work with Share Our Strength’s No Kid Hungry campaign in an article on NBC.com, Clinton wrote, “Listening to his commitment and enthusiasm relaying progress on […]

Milan Comes to Marylebone with the Launch of New Restaurant Concept

Milan Comes to Marylebone with the Launch of New Restaurant Concept

That’s Vapore is opening its first site in London at Marylebone’s Baker Street this week. The expression itself tells the story, ‘Vapore’ after all means steam in Italian and this is exactly how the delicious menu is prepared. Brand design agency Caulder Moore has created new branding and packaging, with a positioning of ‘steamy goodness’ […]

Chipotle Continues to Innovate with Twitter & Facebook Mystery URL Promo

Chipotle Continues to Innovate with Twitter & Facebook Mystery URL Promo

Mexican food chain Chipotle UK has promised to give away 14,000 burritos over the course of seven days in August, in a promotion driven by Facebook and Twitter. The restaurant chain has become renowned for its innovative approach to marketing, having gained global recognition at this year’s Cannes Lions for a short film highlighting the […]

Ignite Your Snack Sales With New McCoy’s Fire Pit Sizzlers

Ignite Your Snack Sales With New McCoy’s Fire Pit Sizzlers

The UK’s number one ridged crisp is bringing the authentic taste of the BBQ to snacks aisles this summer with the launch of its New McCoy’s Fire Pit Sizzlers – a new range of crisps that deliver a superior taste for the perfect male snack. McCoy’s Fire Pit Sizzlers consists of three mouth-watering new flavours […]

Soft Drinks Falling Flat? 25% Brits Drinking Less Than They Were Six Months Ago

Soft Drinks Falling Flat? 25% Brits Drinking Less Than They Were Six Months Ago

One in four consumers are drinking less Carbonated Soft Drinks (CSDs) than they were six months ago and half of those are doing so because they contain too much sugar, new research from Mintel reveals. Mintel’s research finds that a quarter (25%) of Brits are consuming less CSD’s than they were six months ago – […]