In time for the warm summer season, Godiva Chocolatier announces, the nationwide launch in the USA, of its rich and creamy Soft Serve in three delicious flavors: Dark Chocolate, White Chocolate Vanilla Bean and Swirl. Godiva’s Soft Serve elevates this frozen treat experience by incorporating authentic, premium Belgian ingredients that will be sure to create memorable […]
More than 5,000 Domino’s Pizza spectators cheered as Pali Grewal triumphed as the 2014 World’s Fastest Pizza Maker. Grewal, a Domino’s Pizza franchise owner from the United Kingdom made three large pizzas in an impressive 32.28 seconds. That’s making three pizzas in less than 11 seconds each! Grewal won $3,000 in prize money, a trophy […]
PepsiCo’s SoBe is reigniting its bold lifestyle spirit through a new Go Flavorfully marketing campaign. As part of this campaign, SoBe will hearken back to its surfing roots by welcoming professional surfer Sebastian ‘Seabass’ Zietz as its new brand ambassador. The new campaign and partnership with Seabass, widely regarded as one of the most talented […]
Based in Washington, food and drink company Mirth Provisions has come up with a line of cold coffee drinks that have been brewed with cannabis. Named Legal, which references the legalization of pot in the state, this “wake and bake” drink promises an “uplifting head high”. The drink contains 20-miligrams of locally grown weed, and […]
Shane Teare, the owner of Teare Woods ice cream parlor, has come up with an ice-cream that tastes like fish and chips. The ice-cream consists of a scoop of minty mushy peas and another scoop that has been rolled in fish and batter. The ice-cream is served in a cone with a French fry—or a […]
Benihana celebrated its 50th anniversary. Starting as a small, four-table restaurant on New York’s West 56th Street in 1964, Benihana quickly paved the way for mainstream Japanese food in America. Today, Benihana Inc., the nation’s leading operator of Japanese theme and sushi restaurants, operates 78 restaurants in the United States, Latin America and the Caribbean. Fifty […]
International brand design agency Design Bridge announced details of its work on the newly refreshed global brand identity and packaging relaunch for Hellmann’s Mayonnaise. The hugely popular Unilever brand chose Design Bridge to update the brand in order to reiterate the product’s category-leading position, and to emphasise its superior quality and taste to consumers. The […]
Newcastle Brown Ale is seeking to bolster its Twitter followers as part of its latest ‘no bollocks’ marketing drive, by offering the next 50,000 followers $1 each for keeping tabs on the drinks brand. Devised by Droga5 the chequebook stratagem is a deliberate attempt to remove all pretense of fair play from the cut throat […]
Carlsberg UK is launching ‘Born To Be Chilled’, its first cross-portfolio campaign created by The Marketing Store. Inspired by the idea of ‘Total Refreshment’ and the notion that any drink served warm is sacrilege, ‘Born to be Chilled’ encourages consumers to enjoy this summer with a refreshing drink while experiencing a range of live music […]
Coca-Cola worked with Leo Burnett Colombia on the Bio Cooler Project to bring cool drinks to parts of the world that have extremely hot weather without a regular power supply. The Coca-Cola Bio Cooler is a fridge that does not need electricity to function. The design of the cooler is based on ancient tech that […]