Doublemint was first introduced in 1914, a year full of historic news including the start of the First World War, Charlie Chaplin’s film debut and Henry Ford’s launch of the T-Ford car. It joined Wrigley’s Spearmint and Juicy Fruit as the third brand in the Wrigley portfolio. Doublemint was the first peppermint gum that had double strength, […]
Domino’s Pizza Australia is launching a new promotion, Pizza Mogul, allowing everyone to become a millionaire by starting their own business on the brand’s platform. The consumers are invited to create their own pizza recipe, name, share it across the social media channels, and eventually sell it. The more popular the pizza variety is among […]
To refresh the traditional Pepsi glass bottle design to make it more relevant for today’s market without losing its classic appeal, PepsiCo teamed up with glass maker O-I New Product Development and Innovation to literally give it a twist. The result of the partnership is the strikingly asymmetrical “Twist” bottle that is “able to withstand […]
When it comes to nutrition at breakfast, there’s a lot of information out there. In a recent survey, Kellogg’s found that while families love the combination of cereal and milk (93 percent eat it regularly), few realize what a nutritious morning meal it can make. Which is why, last week Kellogg’s launched the Recharge Bar […]
Nestle Pure Life, the #1 bottled water brand in the U.S. by volume, announced the expansion of its product portfolio with the introduction of Nestle Pure Life Exotics Sparkling Water, a line of unsweetened sparkling water with unique, bold, and all-natural exotic fruit flavors. Available in four delicious varieties – Mango Peach Pineapple, Strawberry Dragon […]
McDonald’s has launched its latest World Cup campaign in the form of FryFutbol, a painstaking re-enactment of key moments from every match in the tournament using nothing more than french fries. Proving that when the chips are down, the stomach is the quickest route to consumers hearts the campaign recreates the goal keeping heroics of […]
Zomato, one of the UK’s most comprehensive online restaurant discovery service, covering in-depth information for 28,000+ UK restaurants, announced their partnership with Bookatable. Users will be able to make real-time table reservations via both the Zomato website and mobile-app across five UK cities – London, Edinburgh, Glasgow, Manchester, and Birmingham. Pankaj Chaddah, Co-founder and COO […]
Reading the morning papers is usually a solitary affair, however coffee brand Nescafé wants to change that with its creative print campaign. Titled ‘Pop-Up Café’, the brand created a newspaper sleeve that contains two foldable paper mugs—one for you and the other for the person you plan to share your newspaper with. Despite Nescafé’s good […]
Pizza Hut and the popular Teenage Mutant Ninja Turtles will join forces on a summer-long promotion celebrating the return of an all-time favorite Pizza Hut pizza: Cheesy Bites AND the arrival of the new movie featuring the pizza loving Turtle brothers, appearing in theaters nationwide on August 8th from Paramount Pictures. The pizza/movie pact, which […]
BBDO New York, Biscuit’s Noam Murro and Work team up for what was the holiday’s most touching spot. Guinness hit home the importance of USA’s Independence Day with this tearjerker of an ad out of BBDO New York. Entitled ‘Empty Chair’, the film is a salute to the character and strength of a community as […]