For fans of The Walking Dead, Philadelphia-based Dock Street Brewery has crafted a unique beer that will satiate your inner zombie. Aptly named ‘Dock Street Walker’, it was made to celebrate the season finale of the hit AMC series. It also pays homage to the show with its special ingredient—smoked brains. No, not actual human […]
Aliens, giant robots and a tiger appeared greeted stunned travelers on the streets of London when Pepsi Max launched the latest in its ‘Unbelievable’ campaign. The brand adorned a typical London bus stop with digital technology to create the effects in front of unsuspecting passengers on New Oxford Street. The campaign was created by AMV […]
McDonald’s President and Chief Executive Officer Don Thompson announced that Chief Operating Officer Tim Fenton, 56, has decided to retire from McDonald’s Corp., effective October 1, 2014. He will continue to serve as COO during a brief transition period, and thereafter, as a Special Advisor to Thompson focused on global franchising, restaurant portfolio optimization and other […]
PepsiCo’s Bario brand relaunched with a new bottle design and brand positioning, and its first-ever digital campaign. Bario is the first non-alcoholic malt drink in PepsiCo’s global portfolio. The company entered the fast growing malt beverage category in the Kingdom of Saudi Arabia in 2009. The malt segment has seen double-digit growth in retail sales […]
In Australia, Jaffles are toasted sandwiches that the locals eat. A pop-up restaurant has combined this food with parachutes, or “Jafflechutes”, using a creative method of delivery to get food to customers. As the name suggests, the restaurant delivers orders by sending these hot sandwiches down seven stories in a parachute. Customers pay for a […]
Johnny Appleseed, a new, refreshingly sweet and intense hard apple cider with a crisp apple bite, will arrive on store shelves nationwide in the USA on April 7. Inspired by the legendary adventurer and storyteller, Johnny Appleseed Hard Apple Cider was created for anyone with a thirst for adventure and a story to share. Like […]
Strongbow Hard Cider, the number one global cider brand, announced the launch of Strongbow Gold Apple Hard Cider and Strongbow Honey & Apple Hard Cider. With over 125 years of cider-making heritage, Strongbow offers a distinct kind of refreshment from other ciders with these new flavors. Throughout Strongbow’s history, the brand has remained committed to […]
What do Molly Sims and Wendy’s have in common? They both have good taste. Tonight, actress, model and style icon Molly Sims hosted an exclusive fashion event at a Wendy’s restaurant on 714 Third Avenue in New York City, where she kicked off a new campaign that celebrates the recent launch of Wendy’s new premium […]
Wendy’s believes every child deserves a family – especially the more than 134,000 children waiting in foster care. That’s why Wendy’s is launching its first-ever national fully integrated cause marketing campaign to raise awareness for foster care adoption to help children find families and to highlight Wendy’s long-term commitment to the issue. The year-long marketing […]
NBA superstar and cultural icon LeBron James has made thousands of spectacular plays during his basketball career. But this spring, he’s changing the game and taking his creative expression off the court to collaborate with Sprite on a unique, new flavour. Sprite 6 Mix by LeBron James is the first limited-edition Sprite flavour formulated in […]