Unilever-owned snack Pot Noodle has had a post on its Facebook page banned for being “crass and degrading” towards women. The Advertising Standards Authority received two types of complaints about three Piri Piri Pot Noodles ads that appeared on the Pot Noodle Facebook page. It upheld one of the complaints for one of the ads, […]
For women, jean shopping can be mighty depressing. Kellogg’s Special K‘s new Fall Challenge (‘More Than a Number’ for Kellogg’s) in partnership with Leo Burnett Chicago –is out to change all that. In Special K’s latest installment of its “More Than a Number” initiative, the brand invited real women to a live event to try […]
Weetabix has unveiled a new £4 million integrated marketing push, following two children and their grandpa creating mayhem in the house while mum and dad are out. Created by BBH, the campaign will include cinema and radio activity, a Disney children’s TV partnership, and significant in store activity consisting of on pack promotion and retailer-exclusive […]
PepsiCo Beverages Italy, has selected Rexam‘s Fusion aluminum bottle as its pack of choice for their limited edition Pepsi Beyoncé bottle. Chosen for its stand out shape and the graphic potential available from Rexam’s high definition printing, the Fusion aluminum bottle encapsulates the global partnership between PepsiCo and Beyoncé, and Pepsi’s close association with the […]
A video of a man proposing to his girlfriend in a Dubai shopping mall went viral this week. Why? Because the attempt to woo his girlfriend ended in him being knocked out by a ukulele. The video garnered nearly 100,000 views shortly after its upload, with many believing, thanks in part to the terrible quality […]
Deutsch LA has created two spots to demonstrate just how hot its new Fiery DLT is—in two languages. In “The World’s Hottest Idea,” a series of characters debate the next Taco Bell DLT favor, oblivious to the fact that they are surrounded by fire themselves. Most of the fire was shot on camera as practical […]
McDonald’s Germany has worked with augmented reality company Metaio to launch ‘McMission’, an augmented reality app aiming to educate McDonald’s fans about the company’s commitment to sustainability. The app launch coincides with the release of McDonald’s third Corporate Responsibility Report and features four interactive mini-games, where visitors can learn about the societal and environmental initiatives […]
More than 15 emerging artists transformed Divisadero Street (between Hayes and Grove) into a public interactive art exhibit as part of Absolute’s Open Canvas initiative. From coast to coast, Absolute is inspiring creative risk-taking by collaborating with, and empowering, local artists to transform entire street blocks into art pieces. The initiative first launched in Williamsburg, Brooklyn, […]
A new study of traveler behavior reveals that the way to tourists’ wallets may be through their stomachs. Conducted by the travel market research firm Mandala Research and sponsored by the World Food Travel Association and other tourism organizations, the study shows that almost a third (30%) deliberately choose destinations based on the availability of […]
When the US Congress grapples with immigration reform this September their decisions will affect the economics of olive production. As the expense of farm labor continues to rise, California table olive growers and producers are finding it increasingly difficult to hire pickers for California large green table olives, often referred to as California queen-sized olives. […]