The East is Red as Chinese Wine Consumers Take Word Lead

The East is Red as Chinese Wine Consumers Take Word Lead

China has become the world’s biggest red wine consuming nation reveals new data published in the run up to the Vinexpo Asia-Pacific wine and spirits exhibition to be held in Hong Kong on May 27-29 this year. The disclosure knocks France and Italy – previous leaders – into second and third places for the consumption […]

Taco Bell Goes XXL with Deutsch LA

Taco Bell Goes XXL with Deutsch LA

http://www.youtube.com/watch?v=7LBMFGOAHdA#t=0 In Deutsch LA‘s new ad for Taco Bell, you soon realize that the aptly named XXL Steak Nachos are a little daunting for the average-sized human. So perhaps you should try being NBA star Kevin Love. “Kevin Love’s XXL Life” features Minnesota Timberwolves basketball star (and first-time All Star) Kevin as he goes through […]

Chipotle to Launch “Farmed and Dangerous”

Chipotle to Launch “Farmed and Dangerous”

Chipotle Mexican Grill announced plans to launch “Farmed and Dangerous,” a Chipotle original comedy series that satirically explores the world of industrial agriculture in America. Produced by Chipotle and Piro, a New York-based studio known for its unique work in film and television, the initial four-episode season will be presented weekly on Hulu and Hulu Plus […]

Snickers Looks Back & Asks ‘Why?’ in Bite-Sized Ads

Snickers Looks Back & Asks ‘Why?’ in Bite-Sized Ads

http://www.youtube.com/watch?v=Orxqjw3o9cw Mars has just launched a new television campaign in support of its Bites Portfolio. The first two spots in the campaign break this quarter and feature Snickers Bites—a bite-sized version of the brand’s popular candy bar that hit shelves last year. The commercials carry a new theme, “your favourite bars, bite-sized,” and beg the […]

innocent Introduces Three New Recipes This Spring

innocent Introduces Three New Recipes This Spring

This March, innocent is launching three new additions to its successful range of juice blends: orange & lime, orange & raspberry, and apple & elderflower. The new juices will be found in all good supermarkets with an RRP of £2.35 for a 900ml carafe.  The launch will be supported by in-store sampling, promotional activity and […]

Starbucks Introduces Blossoming Peach Tea Latte for Chinese New Year

Starbucks Introduces Blossoming Peach Tea Latte for Chinese New Year

For the first time, Starbucks Coffee Canada has created a special, limited time tea latte in celebration of Chinese New Year, which takes place January 31, 2014. Beginning January 27, at participating stores in the Greater Toronto and Greater Vancouver areas, customers can order the new Starbucks  Blossoming Peach Tea Latte – an uplifting, aromatic blend […]

Coca-Cola Reunites Migrant Workers & Their Families For Chinese New Year

Coca-Cola Reunites Migrant Workers & Their Families For Chinese New Year

http://www.youtube.com/watch?v=g_HpFz9ECw0#t=0 With Chinese New Year fast approaching, millions of Chinese migrant workers will be making the long trek from the city back to their homes in the rural provinces. These migrant workers leave behind their families, often with one or more young children, in order to work in cities and factory towns. According to the […]

Diageo Acquires Super-Premium Tequila Brand Peligroso

Diageo Acquires Super-Premium Tequila Brand Peligroso

Diageo, the world’s leading premium drinks business, has added super-premium tequila brand Peligroso to the company’s portfolio. This announcement comes just three weeks after the company announced a joint venture with Sean Combs that acquired prestige tequila brand DeLeon. “Acquiring Peligroso is part of Diageo’s strategy of creating a collection of superb quality and distinctive […]