Coca-Cola has launched a fun ad campaign in Cartagena, Columbia that brings home the point that the famous soda is best served ice-cold. The ad shows samples of Coca-Cola being handed out to sweating beach-goers on a hot day—the scene appears commonplace, except for the fact that the gassy beverage is served in an intriguing […]
PB Creative has designed the branding and packaging for new milk drink Wing-Co, featuring a mustachioed ‘wingman’ character. The consultancy was appointed by Wing-Co parent brand Arla at the end of last year following a recommendation from a previous client. It developed the name, tone of voice and visual identity for Wing-Co, a high-protein drink […]
Jägermeister, the seventh largest selling premium spirit in the world, has a storied history behind the bar, but summer 2013 marks the renowned drink’s foray into the culinary world. The German liqueur will showcase its bold flavor through a partnership with celebrity chef and TV judge Chris Santos with tasting events, Jägermeister-infused summer BBQ recipes and […]
Sweet Leaf Tea, a brand known for its organic teas and beverages, has officially launched the Be Sweet Out There campaign promoting random acts of sweetness nationwide. Things kicked off in New York City with the successful “Be Sweet New York City” event attended by 28,000 people. Sweet Leaf Tea will continue to spread the […]
Inspired by Sir Isaac Newton, Redd’s Apple Ale’s advertising has demonstrated that some of humanity’s greatest breakthroughs come thanks to the impact of an apple. Now that proposition is coming to life in an extreme way. Redd’s Apple Ale announces the Redd’s Apple Launcher, a high-powered, robotic apple cannon that can be shot using the magic of […]
London’s gin revival has forced the capital’s experts out of hiding but how many really know their Gordon’s from their Aviation? 214 Bermondsey aims to find out and has set a challenge so tough that even those who consider themselves gin connoisseurs should forget everything they think they know and prepare to start again. The […]
If sharing fluids strikes you as icky, Coca-Cola’s shareable can may be just the thing. A simple twist and the 330-millilitre can splits in half, one for you and one for a friend. Ideally, you should only do this with one buddy, as the can doesn’t multiply any further. The idea of this shareable can […]
After beating out the rest of the country, Calgary-resident Franz Swinton recently competed in the second ever Bombay Sapphire World’s Most Imaginative Bartender competition. The contest brought together the top mixologists worldwide to not only challenge them, but also support them on their journey to becoming the most imaginative bartenders in the world. The competition […]
How much is a Facebook Like worth? To you, probably nothing, with updates or comments receiving numerous Likes making no difference to your life. For brands, it’s different. Each Facebook Like is another notch on the bedpost, with a real person having publicly stated that they like this company so much they don’t care who […]
Food and Beverage News had an exclusive backstage pass at the 15th FAB Awards at the quintessentially English – Hurlingham Club in London. Our Senior Journalist and Feature’s Editor, Mahir Prasad caught up with Leo Burnett Global Chief Creative Officer Mark Tutssel. Click below to have a listen to their conversation, where Mark recounts his experience […]