Bulletproof has created new branding and packaging for Indian rice brand Amira, which is set to launch in the UK, with an icon based on the brand name’s ‘princess’ meaning. The consultancy was appointed to the project in November 2011 following a three-way credentials pitch. It was briefed to create a new brand for Amira, […]
Over the past few decades, true butchery has become something of a lost art form. The rise of supermarkets and vacuum packed meats have made it simpler than ever to pick up the week’s meat shopping without even having to talk to a butcher. Now, in the wake of the horsemeat scandal that has rocked […]
The Sons of Liberty are continuing their craft of creating seasonal whiskies with their 2013 Summer Release – Hop Flavored Whisky. “We asked ourselves, if whisky is a beer that has been distilled, why is no one brewing the beers we love and turning them into whisky?” said Mike Reppucci, owner and founder of Sons […]
International Spirits, creator and importer of the award-winning, premium imported Ivanabitch Vodka, Gin and Brandy, and Ivana B Skinny low calorie, ready-to-drink cocktails, has added Dutch Apple and Cherry to its Ivanabitch Vodka product line. The new Ivanabitch Dutch Apple Vodka and Cherry Vodka began shipping to the company’s 23-state distribution network in April. The […]
Singha Beer is celebrating New Yorkers who make New York great. Singha will be partnering with local non-profits and charities to celebrate these organizations and raise awareness of their cause during the International Food Festival at the Singha Tent on 43rd Street and 9th Avenue, May 18 and 19, 2013. Singha will be providing prizes […]
The prestigious gathering of the UK’s finest television stars will celebrate their achievements this Sunday night 12th May and the Awards will be broadcast on BBC One at 8:00pm, and feature the presentation of the Fellowship to Michael Palin. But it is when the red carpet gets rolled up that the Mayfair English Vodka fueled […]
New premium Beefeater’s gin Burrough’s Reserve is launching next month, with branding and packaging created by Coley Porter Bell. Coley Porter Bell was appointed to create the proposition, name and structural and graphics packaging designs for the brand, which is intended as a ‘sipping gin’, according to Beefeater. The packaging uses a rounded glass, decanter-style […]
Kenny Chesney revealed that Blue Chair Bay Rum, his recently announced line of premium, born-on-the-beach spirits, will throw launch parties in 18 key cities during his No Shoes Nation tour this spring and summer. These parties, which range from parking lot tailgates to on-premise celebrations, promise to deliver the island-lover’s signature “nowhere to go, nowhere […]
Belvoir Fruit Farms, premium soft drinks producer, is launching its Elderflower pressé and Raspberry Lemonade in a 250ml can to cater for outlets that hanker after the Lincolnshire based company’s products but cannot stock them in glass bottles. Pev Manners, MD of Belvoir Fruit Farms, says: For some time now we have been approached by […]
There are serious problems in the food chain in relation to food traceability as the recent horse-meat scandal highlighted. Hugh Fearnley-Whittingstall’s River Cottage and the Sustainable Restaurant Association have taken action, and are breaking new ground by providing accredited training by City & Guilds in ethical food selection and procurement. River Cottage is famous for […]