Summer is a wonderful time for outdoor activities with family and friends. For many people, a day at the beach, on the boat, or at a backyard barbecue will include drinking alcoholic beverages. But excessive drinking and summer activities don’t mix. Drinking impairs both physical and mental abilities, and it also decreases inhibitions—which can lead […]
Drink brands Old Jamaica Ginger Beer, ting and Ben Shaws have joined together to offer on-trade outlets a brand new range of soft drinks and mixers. Catering for the growing demand for new cocktails and quality minerals, the range of 200ml glass bottle drinks will be available this summer and hopes to target the four […]
Arnold Worldwide have launched ‘Swarm’, a new spot for Jack Daniel’s Tennessee Honey, that’s creating a real buzz for the number one selling honey-flavoured whiskey in the U.S. Like the initial spot that launched the brand, this one also features King Bee, only this time with an unstoppable force of CG bees (fans) who follow […]
Wikifoods, the company that developed edible food packaging, has opened a bar in Paris. Called ‘Wikibar’, it will sell products enclosed in edible skins such as yoghurt, ice cream, cheese—and possibly cocktails. Created by Harvard professor David Edwards, the edible skins can be made into various forms and sizes, and can contain liquids, emulsions, foams, […]
To promote its beer in Europe, and help its fellow citizens be proud of where they come from, beer brand Molson Canadian teamed up with ad agency Rethink Canada to create beer fridges full of free beer and delivered them to various locations in Europe. However, unlike other ordinary fridges, the red beer fridges could […]
Big can, big flavor, big news … what else would you expect when one of pro-basketball’s biggest stars (literally and otherwise) Shaquille O’Neal gets his own soda namesake – Soda Shaq. 7-Eleven announces the national rollout of AriZona Beverages‘ new, all-natural line of cream sodas, now chilling at participating 7-Eleven stores nationwide. Appropriately, the country’s largest […]
Sunday, June 30 marks the last leg of the One Run for Boston relay, a 3,300-mile relay race where individuals across the country registered to run and dedicate their time to raise money for The One Fund, which was created to raise money to help those families most affected by the tragic events of the […]
If this looks like a beer that only the devil himself would try, then Hungarian Csaba Bernát has succeeded. Called the “Fekete Démon”, this elegantly packaged beverage captures the dark and mysterious quality of Soproni beers while enticing people to drink it. Shrouded in black, this intriguing packaging is enough to pique anyone’s curiosity.
Sbarro announced that it has expanded its partnership agreement with White Planet Restaurants (WPR), led by Sriram Rajagopal and Gopal Rajagopalan, to significantly deepen the company’s presence in South India. WPR, which currently operates five Sbarro eateries in India, was named the brand’s South Indian master franchisee with plans to open 35 new eateries throughout […]
Carlsberg UK has tasked LBi with developing its digital initiatives across its brand portfolio, including Tetley, Somersby, Tuborg and San Miguel. The appointment will see LBi work across the brands, including Carlsberg, across a number of media channels, beginning with a social media and branded content initiative for San Miguel Fresca. Jonathan Dee, Marketing Controller […]