Nestlé is helping to accelerate the development of China’s coffee industry with the construction of new facilities that will provide farmers with training in improved growing techniques, at the same time as promoting the beverage to more consumers. The company has signed a memorandum of understanding with the local government in Pu’er, Yunnan province, agreeing […]
The Dreyer’s parent brand is launching a line of refreshing frozen snacks under a new brand, Outshine. The Outshine brand will include Dreyer’s Fruit Bars, which will now be known as Dreyer’s Outshine fruit bars, as well as six new flavors launching in April 2013. The newest product innovation — Coconut Waters bars — is the […]
NBA sensation Tracy McGrady is inviting fans to make the hottest season of the year, summer 2013, the most unforgettable experience ever by participating in the “Evolution of Hydration.” Beginning April, fans are encouraged to text their answer to the question “What’s T-Mac drinking” with the opportunity to be one of the lucky 10 grand […]
Pinkberry now offers its new Pinkberrygreek in all stores nationwide. Unlike many of its category competitors, Pinkberrygreek is fresh, not frozen, all-natural Greek yogurt with no added sugar, thickeners or preservatives and delivers 15g of protein per 5oz serving. Pinkberry is hosting Snack Hours every Wednesday in April from 11a.m. – 2p.m at all of […]
Giant Asparagus Spear Will Tower Over The Shard Building will begin this month on a 320m Asparagus Spear which will be unveiled in Evesham in 2018 to celebrate the fact Worcestershire is now the world’s No 1 producer of asparagus. On completion, The Spear will be the tallest building in the UK and it is […]
Phoenix, Arizona-based photographer Ernie Button accidentally discovered that dried out Scotch leaves a white, chalky, intricate pattern on the bottom of the glass and turned it into a beautiful photo project. By experimenting with different kinds of Scotch residue and shining colored lights on the glasses, he produced a beautiful series of whisky art—named ‘Vanishing […]
Bulletproof has designed the packaging for the new Cadbury Dairy Milk’s Marvellous Creations range of chocolate. The consultancy began work on the project in November last year having been invited by Cadbury parent company Mondeléz International (then Kraft Foods) to pitch. It initially created designs for the launch of the bars in Australia. Marvellous Creations […]
Strike Ten Entertainment, the bowling industry’s marketing and sponsorship division, announced today that it has struck up a partnership with Miller High Life, a cornerstone of the MillerCoors portfolio, to become the “Official Beer of Bowling.” Strike Ten Entertainment and Miller High Life have inked a new two-year agreement that will enable the brand to […]
Lipton, America’s favorite tea brand, has enlisted actress Kat Dennings to shine a spotlight on its iconic black tea with new online ads that encourage new and younger consumers to drink more tea and find brightness in their day. The spots, titled “Brighten Your Day with Lipton Tea ,” mark the latest effort in Lipton’s […]
A Nestlé brand that started as an idea to solve the problem of what to do with unsold coffee is celebrating its 75th anniversary and its position as one of the world’s favourite drinks. Today more than 5,500 cups of Nescafé instant coffee are consumed every second with different varieties catering to different tastes and […]