Lager Struggles to Retain its Fizz as Usage Drops to a Half of Brits
It seems that Britain’s lager segment is struggling to retain its fizz, as it faces…
David Beckham Welcomes Guests to Haig Club Shanghai
Designed to be different, Haig Club Single Grain Scotch Whisky redefines the way people come…
Samuel Adams Bring Back Cold Snap to Helps Drinkers to #SnaptheCold
The Sam Adams brewers announced the anticipated release of Samuel Adams Cold Snap, a Belgian-style…
Japanese Brewer Asahi Make Peroni & Grolsch Bid
Japanese brewer Asahi have reportedly made a 400bn yen (£2.3bn) bid for beer brands Peroni…
Sumo Star Takes a Trip to Scotland’s Strathisla Distiller
Japanese whisky brand Chivas Regal Mizunara has taken a trip to Scotland’s iconic Strathisla Distillery…
Heineken Turns to Women to Help Curb Men’s Drinking in New Push
Heineken turns to women to help curb men’s drinking in a global ad that champions…
Coopers Give New Year’s Revellers a Shout Out in OOH Campaign
How does one of Australia’s most loved beer brands say Happy New Year to its…
Fuller’s Echoes Selfridges, Harrods & John Lewis with ‘January Ale’ Push
Fuller’s is beating the January blues with a new print and outdoor campaign created by…
Truman’s Launches New Website to Tap into Growing ‘Craft Ale’ Market
Truman’s, one of the UK’s fastest growing breweries, has launched a new website, designed and…
Heineken Celebrates 20th Anniversary of its Tie-up with The Australian Open
Heineken is set to mark two decades of its partnership with The Australian Open by…
Tiger Beer Releases the World’s First Film Created on Beer Coasters
To launch Tiger White in Malaysia, Tiger Beer has put its ‘It all starts with…
Theakston’s Unveils New Look Old Peculier
A North Yorkshire brewery has unveiled a new look to one of its most iconic…
Jim Beam Transforms Barrel Rackhouse Into 3D Film Screen
Bourbon brand Jim Beam has turned a barrel rackhouse at its flagship distillery in Kentucky…
Camden Town Brewery Team with AB InBev on Road to Expansion
Camden Town Brewery announced that it is partnering with Anheuser-Busch InBev (AB InBev) to pave…
Mintel: Brits Aged Under 35 Are The Most Likely To Drink Gin
Whilst the ‘gin revival’ has been in full swing for a number of years, younger…
Bud Light Gets a Bold New Look
Bud Light unveiled its plans to give America’s favourite beer a fresh new look in…