Johnnie Walker Becomes the Official Whisky of Formula One
Johnnie Walker, one of the world’s leading Scotch Whisky, announced a new partnership with the…
Absolut Launches Limited Edition Andy Warhol Bottle
Absolut Vodka proudly announced the Limited Edition Andy Warhol bottle, a new design celebrating the…
Hennessy Releases the Exceptional Edition Particuliere
Hennessy will release 29 bottles of Edition Particuliere globally in October 2014. This rare blend…
Bombay Sapphire Returns Historic Laverstoke Mill to its Former Glory
Bombay Sapphire, the world’s number one premium gin by valueand the fastest-growing premium gin, is…
Beer Company Launches Advent Calendar with a Difference!
Best of British Beer has created an advent calendar with a difference for this Christmas…
VO|CO Name Supermodel Alessandra Ambrosio Official Spokesperson
VO|CO, the world’s first beverage to blend pure coconut water with premium vodka into a…
Michter’s Releases Limited Bottles of US*1 Toasted Barrel Finish Bourbon
Michter’s Distillery, based in Louisville, Kentucky, is releasing a new, innovative American whiskey US*1 Toasted Barrel…
Tequila Cazadores Launches New Packaging
Tequila Cazadores, 100% blue agave tequila, one of the most popular premium tequilas in Mexico…
Guinness Reveals Life Inside the Brewery in Ad Starring its Staff
Guinness took consumers behind the scenes of its 255-year-old brewery in a new TV ad…
Nights by Absolut Launches in New York with a Surprise Performance from Zedd
On September 12, Absolut celebrated its latest iteration of the brand’s Transform Today credo –…
Heineken Rejects Takeover Offer From SABMiller
Dutch brewer Heineken said on Sunday it was approached by larger rival SABMiller about a…
LIFE Teams Coors Light & Lastminute.com for Major On-trade Push
Independent integrated agency LIFE has devised Coors Light’s latest on-trade activation, supporting the brand’s new…
Creative Beer Packaging Pairs Beer Colours With Their Matching Pantone Shades
Spanish creative agency Txaber has created a fun packaging design for beer that pairs the…
Celebrate Brazil’s National Cachaca Day Like Never Before
This Saturday, Sept. 13 is National Cachaca Day in Brazil! But there’s no need to…
Absolut Challenges Convention By Infusing Nightlife With Creativity
On September 12, Absolut will kick-off Nights by Absolut – the latest iteration of the…
People on Facebook May Now Gift Friends with Bud Light & Budweiser
Thanks to a new pilot from Anheuser-Busch running exclusively on Facebook, adults 21 and older…