Absolut Vodka Celebrates The Sprit Of Mexico With New Limited Edition Bottle
Continuing its longstanding tradition of rich and creative collaborations, ABSOLUT VODKA announces its highly anticipated…
Malibu Gets Makeover For The First Time In Over 30 Years
Iconic rum brand Malibu has been given a makeover for the first time in over…
Lindt Returns As Official Chocolate Sponsor of 2013 Pebble Beach Festival
Premium Swiss chocolatier, Lindt USA, today announces it will serve as the Official Chocolate Sponsor…
Pinnacle Vodka Introduces Rainbow Sherbet
Pinnacle Vodka, the fast-growing premium vodka brand in the Beam spirits portfolio, has introduced its…
Mouton Cadet & Cannes International Film Festival: An Exceptional Partnership
Between Baron Philippe de Rothschild’s Mouton Cadet, the number one selling Bordeaux and the Cannes…
Heineken Launches TV Campaign to Support UEFA Champions League
As some of the best soccer teams in the world battle it out in the…
Carlsberg Named Official Beer for Chinese Super League
IMG Worldwide, the global sports, fashion and media company announced today that it has entered…
Photographer Turns Dried-Out Whisky Into Gorgeous, Other-Worldly Art
Phoenix, Arizona-based photographer Ernie Button accidentally discovered that dried out Scotch leaves a white, chalky,…
Miller High Life Returns as the “Official Beer of Bowling” in 2013
Strike Ten Entertainment, the bowling industry’s marketing and sponsorship division, announced today that it has…
Dewar’s Launches New Highlander Honey
The House of Dewar’s has the spirits industry buzzing with the U.S. launch of Dewar’s Highlander…
Bud Light Lime Introduces Straw-Ber-Rita
Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months, became…
Newcastle Brown Ale Introduces ‘No Bollocks 2013’ Intergrated Campaign
Newcastle Brown Ale today announced ‘No Bollocks 2013,’ a new integrated national marketing campaign intended…
Beer Serves America … Literally
A new economic impact study released shows America’s beer industry—made up of brewers, beer importers,…
Cruise Line Cocktails Go World Class
Diageo Global Travel and Middle East (GTME) announced a new 2013 partnership with Princess Cruises…
Rare Balvenie 50 Year Old Scotch Comes to Quebec
On March 28, Quebec will receive the last bottle of The Balvenie 50 Year Old…
Smirnoff Readies Real-time Social Hub
Smirnoff is developing an online app that allows fans to direct personalised videos of their…