BECK’S SAPPHIRE Opens Pop-Up “Jewellery Store”
BECK’S opened a pop-up “jewellery store” in Beverly Hills to celebrate BECK’S SAPPHIRE, the latest…
Diageo unveils new Guinness campaign
Diageo has launched the second part of its Guinness: ‘Made of More’ advertising campaign. The…
The New Tea 2030 Project
Some of the leading names in the Tea industry have joined an alliance to address…
Coca-Cola Tackles Obesity In New Campaign
Coca-Cola beverages have launched a new advertising campaign addressing, for the first time, the problem…
Red Mango celebrates record growth in 2012
Red Mango, one of America’s fastest-growing frozen yogurt and smoothies chains, enjoyed a record year…
It’s FAB season again!
The entry lines for the 15th annual FAB awards are now open. The award function,…
Effectiveness of Change4Life’s new Campaign
Obesity is a serious concern for the United Kingdom, with as much as two-thirds of…
Lipton Brews New Marketing To Make Hot Tea Cool
Lipton, the pioneer and innovator of tea for over a century, is putting the spotlight…
Bacardi acquires St-Germain Liqueur
Bacardi Limited, the largest privately held spirits company in the world, has acquired St-Germain, the…
Coca-Cola polar bears get a movie!
Last year the world fell in love with them. So this year famed film makers…
Strongbow bottles to get digital
Strongbow are proposing to launch the world’s very first digital bottle top with their new…
Costa Book Awards 2012: Category Winners Announced
Costa Coffee today announces the Costa Book Awards 2012 winners in the Novel, First Novel,…
Innocent starts the year with new campaign
This January, innocent launches a new £1.1 million multimedia campaign focusing on their on-the-go smoothie…
Bar Louie Launches “Buy a Drink” App
Bar Louie has partnered with Seattle startup graZie Mobile to revolutionize virtual gift giving. They…
Pepsi’s welcome plan for Beyonce
Pepsi has received thousands of fan photos as part of its latest promotion, which will…
Food and Beverage Trends for 2013
As 2012 comes to a close its time to look ahead and plan for a…