Mondelez wants to use Behavioural Science to Encourage ‘Mindfully’ Snacking
Mary Barnard, president for Northern Europe at Mondelez said the company wants to “nudge” people…
Mother London Gives Hovis’ Iconic ‘Boy on a Bike’ Spot a Fresh New Look
Iconic bread brand, Hovis, made its comeback to the UK’s screens after a three year…
adam&eveDDB and McCain are Calling on Brits to Share their Teatime
McCain, the nation’s favourite teatime brand, is launching two multi-million pound marketing initiatives next week…
New KP Snacks’ PMPs Offer Retailers a Bigger Bite of the Sharing Market
KP Snacks is continuing to support independent convenience retailers with the introduction of two £1…
Domino’s Pizza Opens Its First Store In Italy
How do you introduce “American pizza” to the original home of one of the world’s…
The Laughing Cow Brings Together US Tastemakers To Reinvent Snacking
As part of its ongoing campaign to encourage people to “Reinvent Snacking,” The Laughing Cow…
Nestlé Enters Super-Premium Chocolate Category with Swiss Brand Cailler
Nestlé has announced its entry into the global super-premium chocolate category with its almost 200…
AgencyUK Creates Tailor-Made Campaign For Indian Sauces
AgencyUK has teamed up with The Spice Tailor to promote their unique brand of Indian…
Latinicity Campaign Brings a Delicious Twist on Latin Street Food to Chicago
Chicago is flooded with fantastic cuisine from all areas of the world, so introducing a…
Reddi-wip’s #ShareTheJoy Campaign Spreads Joy By Sharing Joy
Americans want more joy in their busy, over-scheduled lives – in fact, a recent survey…
New Nutrition Business: Seaweed The Next Big Opportunity In Snacking
Seaweed is a rare example of an opportunity to get in at Day One of a…
Unilever Rebrands Flora ProActiv As Premium Lifestyle Brand
Unilever has repositioned its Flora ProActiv spreads and drinks to push a more premium, healthy…
Leo Burnett London Reveals the Truth About McDonald’s Chicken & Fries
McDonald’s UK launches a new integrated campaign to drive trust in the brand. Developed by…
Smint Puts a Sweetener on Sales with New Breast Cancer Care Partnership
Smint, one of the UK’s leading sugar-free mint brand has unveiled a brand new offering…
Arla’s New ‘LowCal’ Yoghurt Concept Offers Easy Way Into Weight Management
Arla Foods Ingredients has launched a natural solution that makes it easy for dairy companies…
Pizza Hut Delivers Hope with Ninth Annual World Hunger Relief Campaign
Pizza Hut is focused on delivering flavorful, innovative food around the globe. But Pizza Hut…