‘Brownie Batter’ Batters the Opposition to Become a New Oreo Flavour
Oreo fans have voted in their thousands to decide that ‘Brownie Batter’ will be the…
The Savoy Unveils Dreaming of a Pink Christmas with Boodles & Featuring the Louis Roederer Ice Rink
This Christmas, The Savoy, a Fairmont Managed Hotel, will be transformed into a frozen fantasia,…
BrandOpus’ Confectionery Commandments
Brand Design Agency BrandOpus has released its list of five commandments one should follow while branding…
Chocolates Speak Louder Than Words For New Elizabeth Shaw Campaign
Timeless chocolate brand, Elizabeth Shaw, has announced its first marketing campaign ‘Thoughtful Gestures’ since the…
Pernod Ricard on Moving Whisky Away From Its ‘Old Man in Slippers’ Image
Chivas Regal is keen to open up its brand to female consumers, but admits that…
Coca-Cola Brews Up Big Plans for US Ready-to-Drink Coffee Category
Coca-Cola North America is brewing up a multi-brand strategy to compete more aggressively in the…
Kallø’s ‘Soup Scooter’ Hits the Streets as Part of Influencer-Led Campaign
Kallø, the organic food brand, has launched its successful ‘Kallø Soup Scooter’ influencer-led social campaign,…
Oakheart Genuine Spiced Rum Hits Shelves with New Signature Packaging
Oakheart Genuine Spiced Rum has “benched the Captain” again as a result of a US…
Exciting Innovation Causes a Media Storm (In a Tea Cup)
When drinks entrepreneur Guy Woodall began brainstorming the concept for No More Tea Bags back…
Tilda Relaunch Asks Consumers to Embrace Genuine Goodness of Basmati Rice
Basmati rice brand Tilda, has unveiled a transformational rebrand in October as part of a multi-million…
Hungry Jack’s Customer Pranks Friends for Halloween in New Online Campaign
Creative agency Channel T has helped Hungry Jack’s launch its ‘Scarily Good’ Halloween Whopper campaign…
Ogilvy & Mather London Appointed by Sipsmith Independent Spirits
Ogilvy & Mather London (O&M London) has been appointed by London craft gin distiller, Sipsmith…
Ragged Edge Creates Disruptive Brand for New London Restaurant Foley’s
Integrated branding agency Ragged Edge has created a brand and visual identity for Foley’s, a…
Barkley Brings Trick-or-Treating to Your Mobile for Hershey’s TAKE5
The worst moment of your adolescent life may have been the year that you were…
Weight Watchers Unveils WW Black Program to Empower Women to be More Sexually Confident
Weight Watchers (WW) has launched the new WW Black Program with the message: “love how…
Quaker Oats Look to Gain Share of the ‘On the Go’ Breakfast Market by Highlighting its Health Credentials
Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’…