KFC Goes Mobile with Location-based Campaign
KFC has employed mobile location technology to promote its new burrito product range, targeting consumers…
Mondelez wants to use Behavioural Science to Encourage ‘Mindfully’ Snacking
Mary Barnard, president for Northern Europe at Mondelez said the company wants to “nudge” people…
Pepsi Rolls Out Limited Edition ‘Pepsi Perfect’ As Seen In ‘Back To The Future’
Fans of the Back to the Future series can now enjoy ‘Pepsi Perfect’, as seen…
Bud Light Introduces Innovative, First-Ever Smart Home Beer Fridge
Bud Light, the official beer sponsor of the National Football League, is introducing the ultimate…
adam&eveDDB and McCain are Calling on Brits to Share their Teatime
McCain, the nation’s favourite teatime brand, is launching two multi-million pound marketing initiatives next week…
innocent Teams-up with Oliver Bonas for this Year’s Big Knit Campaign
innocent has teamed up with retailer Oliver Bonas to create a range of life-sized hats…
New KP Snacks’ PMPs Offer Retailers a Bigger Bite of the Sharing Market
KP Snacks is continuing to support independent convenience retailers with the introduction of two £1…
Ballantine’s Launches Global Interactive Tasting Experience
Whisky brand Ballantine’s launched a new digital tasting experience in east London on Wednesday September…
The Laughing Cow Brings Together US Tastemakers To Reinvent Snacking
As part of its ongoing campaign to encourage people to “Reinvent Snacking,” The Laughing Cow…
UK Women Raise A Glass To Beer
AB InBev, the world’s leading brewer, has released insights from research looking at the appeal…
Joy Scales New Heights for Johnnie Walker at the Explorers Club
In celebration of its launch of the new Joy Will Take You Further campaign, the…
Chandon Becomes Official Partner of the McLaren Honda F1 Team
Chandon announces an exciting new partnership with the McLaren Honda Formula 1 Team. As one…
Burger King ‘Whooper Wine’ Specially Made To Complement Their Iconic Burger
Customers in Spain can now fancy up their dining experience at Burger King with this…
Kate Hudson Stars as Leading Lady in 2016 Campari Calendar
Campari, the iconic red Italian bittersweet apéritif, revealed Hollywood actress and entrepreneur Kate Hudson as…
Latinicity Campaign Brings a Delicious Twist on Latin Street Food to Chicago
Chicago is flooded with fantastic cuisine from all areas of the world, so introducing a…
Nescafé Teams up with Google to Offer First Virtual Reality Coffee Experience
Nescafé is the world’s first coffee brand to provide consumers with a fully immersive virtual…