Gatorade Lets Viewers Step Up to Bat with VR Campaign
Gatorade is trying to give fans a new point of view — like how to…
Dole Launches Round Two of the “My Energy” Consumer Campaign
Since April 2015, Dole Europe’s latest mission has been to promote a long and fulfilled…
Johnnie Walker Launches Biggest Campaign in Brand’s History
Johnnie Walker launches its largest ever global marketing campaign. The campaign will activate simultaneously in…
Kellogg’s Team with Ellie Taylor to Find Britain’s Nuttiest Crunchy Nut Fan
Kellogg’s has announced the launch of a nationwide competition to find the UK’s most obsessed…
Coca-Cola’s Interactive Subway Ad Mimics Commuters’ Expressions To Bring Joy
As part of its ‘#MakeItHappy’ campaign, Coca-Cola installed an interactive billboard in a subway station…
Oscar Mayer Releases Sizzl, a Dating App Exclusively for Bacon Lovers
Oscar Mayer’s love for bacon has taken a romantic turn, as 360i unveiled Sizzl, an…
Packaged Facts: Five Key Trends Shaping Food & Beverage Packaging
Dramatic changes in demographics, lifestyles, and eating patterns are creating new opportunities for food and…
Haig Club Takes On Miami
Global icon and Haig Club business partner David Beckham and long-time friend and entrepreneur Simon…
Jim Beam Announce Partnership With Snapchat
Jim Beam officially announces a new partnership with Snapchat, becoming the first whisky brand to…
Havas WW Hong Kong Named Lead Agency for Carlsberg’s Integrated Push
Havas Worldwide Hong Kong was recently appointed as the lead agency to spearhead Carlsberg’s latest…
NFL Star Marshawn Lynch Kicks Off New Season by Selling Skittles
To launch its second season as an Official Sponsor of the NFL, Skittles candy has…
Nakd Erects an Edible Advert to Get Consumers Trying its Goodies
Nakd, the snack brand created by Natural Balance Foods, set up shop outside London’s Shepherd’s…
31ST:SECOND Keeps Lunch Light with New Arnott’s ‘Switch the Sandwich’ Push
Brand participation agency 31ST:SECOND, have partnered with Arnott’s to develop a refreshed version of the…
RPM Help BelVita Encourage their Consumers to ‘Try a Softer Start to the Day’
Creative marketing agency, RPM and the UK’s number one breakfast biscuit, belVita, are launching NPD…
Bud Light & Google Partner to Win NFL Fans on the Second Screen
Bud Light is teaming up with longtime partner Google to market unique, premium content directly…
Miller Lite Kicks-off Football Season with Free Rides for Fans
The Original Light Beer is bringing Miller Lite Free Rides to six cities this fall,…