The 2013 FAB Awards
International Food and Beverage Creative Excellence Awards are pleased to announce the various winners of…
JWT London wins FAB Agency of The Year 2013
The International Food and Beverage Creative Excellence Awards are delighted to announce that JWT London…
Bacardi Rum’s New Marketing Campaign Celebrates Rich Cuban Heritage
[evp_embed_video url=”https://www.fabnews.live/wp-content/uploads/2013/05/61715_0521.mov”] BACARDÍ, the world’s best-selling and most awarded rum, launches a new marketing…
Alcohol Brands Failing On Social Video Marketing
A report into social video marketing has found that the alcohol industry is failing to…
Domino’s Creates DVDs That Smell And Look Like A Pizza When Heated
Renting a movie goes well with getting a takeout pizza. In partnership with video rental…
Diet Coke ‘Slender Vender’ Vending Machine
Diet Coke teamed up with Ogilvy & Mather Paris to create a vending machine that…
Cracker Jack’D Officially Kicks Off National Marketing Campaign With Ashley Tisdale
PepsiCo’s Frito-Lay division officially kicked off its national marketing efforts in support of Cracker Jack’D…
Antarctica Beer: Turning Beer into Train Tickets
Rio de Janeiro’s Carnival is always an outrageous and happy affair. People dress up and…
OREO Spreads Wonder From Coast-to-Coast
Wonder if I gave an OREO to the big bad wolf, what might happen? In…
London Pub Harnesses the Power of Social Media to Bring the Punters Back in
A London pub has achieved the kind of marketing success some can only dream of…
Monster Energy Drink Sued In US Over Children’s Marketing
Monster Energy Drink is being sued by San Francisco’s city attorney after it concluded that…
Ruffles Brand Introduces Ruff McThickridge, Ultimate Action Hero
Ruffles potato chips, one of the flagship brands from PepsiCo’s Frito-Lay division, is about to…
1888… A Vintage Year for Beer
Foster’s is inviting UK drinkers to raise a glass to the brand’s 125th anniversary with…
Carlsberg Signs Deal For 8th UEFA European Football Championships In A Row
This will be Carlsberg’s eighth consecutive sponsorship of the UEFA European Football Championships and, following…
Coca-Cola Sneakily Sells Tightly-Capped Bottles To Match-Make Couples
To help ‘match-make’ couples, Coca-Cola sneakily filled a vending machine in the most romantic park…
Pussy Ad Banned For Being ‘Sexually Explicit’
An ad for Pussy, the energy drink, has been banned for being “sexually explicit”, despite…