McDonald’s Ends 40-Year-Old Heinz Deal After Burger King Boss Appointment
McDonald’s is ending its 40 year partnership with Heinz, after the condiment maker appointed former…
Nestle Insists Reformulation Will Not Compromise Kit-Kat Taste
Kit-Kat maker Nestle has insisted that the move to cut levels of saturated fat from…
Biscuit Brand ‘Tim Tam’ Goes Tech For Fan Poll
Legendary biscuit brand Tim Tam has launched a campaign for its new Chocolicious Bites with…
Martinson Coffee Launches #YouCantFakeReal Sweepstakes
The Martinson Coffee will hit the streets of New York City this fall to show…
McDonald’s Shines Light on Supply Chain in Provenance Push
McDonald’s is launching a nationwide provenance push to showcase the findings from a marketing initiative…
Bombay Sapphire Gin Announces Four Winners Of The Imagination Series
Bombay Sapphire, the world’s fastest-growing major gin brand by volume and value1, in association with…
Coca-Cola Introduces A Taxi In Which Passengers Pedal For A Discount
http://www.youtube.com/watch?v=RRxbr4eAkTg The creatives at McCann, Chile have come up with a way to help Coca-Cola…
Pernod Ricard Launches eCommerce Hub to Fuel UK Sales
Pernod Ricard has launched its first ecommerce hub in the UK to capitalise on returning…
Bulmers Launches Facebook Campaign to Highlight Apples’ Freshness
The UK’s No 1 Modern cider maker Bulmers and global social media agency We Are…
Coca-Cola Launches Vintage-Inspired Fashion Line
Coca-Cola partnered with Dr Romanelli, aka DRx, to debut a fashion line inspired by Coke…
Ben & Jerry’s Launches ‘Anchorman 2′-Themed Ice Cream
Ron Burgundy isn’t the only one who loves scotch. In honor of the upcoming movie…
Razorfish’s ‘Super Spice Dash’ for McDonald’s
This week Razorfish launch an immersive and fast-paced game called the ‘Super Spice Dash’ to…
Jose Cuervo Set to Bring the Day of the Dead to Selfridges
Jose Cuervo has announced a partnership with Selfridges to celebrate the iconic Mexican festival Day…
Coca-Cola Unveils Broad Array of New Products, Packages at NACS
With the National Association of Convenience Stores (NACS) show returning to Atlanta for the first…
BBDO & Starbucks Encourage China to Engage in Real Conversations
BBDO has launched an exciting new campaign in partnership with Starbucks China, to encourage people…
Pepsi Defeats Adele’s Boyfriend in Lifewater Trademark Dispute
The boyfriend of singer Adele has lost a challenge against Pepsi subsidiary South Beach Beverage…