LIFE Teams Coors Light & Lastminute.com for Major On-trade Push
Independent integrated agency LIFE has devised Coors Light’s latest on-trade activation, supporting the brand’s new…
PepsiCo Launches Anti-Bullying Campaign “Purple On!”
PepsiCo announced a “Purple On!” campaign against bullying. The campaign supports GLAAD’s annual Spirit Day…
Absolut Challenges Convention By Infusing Nightlife With Creativity
On September 12, Absolut will kick-off Nights by Absolut – the latest iteration of the…
Ben & Jerry’s Unveils Bob Marley-Inspired Ice Cream
To celebrate the 30th anniversary of legendary musician Bob Marley’s Legend compilation album, Ben &…
People on Facebook May Now Gift Friends with Bud Light & Budweiser
Thanks to a new pilot from Anheuser-Busch running exclusively on Facebook, adults 21 and older…
Y&R And VML Create Talking-Fountain For Drink Up Initiative
The people of Brooklyn and Manhattan may have been slightly taken a back recently when…
Corona’s Clever Outdoor Stunt Sees The Light In Toronto
Corona lit-up a bar in Canada — literally — thanks to a clever outdoor stunt…
McDonald’s Perks Up The Greater Philadelphia Region With Free Coffee
McDonald’s announced a second national Free Coffee Event, an opportunity for even more coffee lovers…
Pinnacle Vodka Taps Lifestyle Experts to Ease the Stress of Home Entertaining
Your turn to host the next girls’ get-together and feeling unprepared? Neighbors pop over without…
Cheetos Serves Up Mischief this Halloween with New Treats & Tricks for the Entire Family
Calling all pranksters: Chester Cheetah, the official Cheetos brand spokes-cheetah, has proclaimed that after years…
Space Brings Cocio to Bestival With Experiential Activity
Danish chocolate milk brand Cocio was targeting Bestival-goers with an experiential campaign designed to drive…
Ehrmann’s Mixim Greek Yogurt Puts Extra Love in Lunchboxes for Back-to-School
Ehrmann’s Mixim, the new high protein Greek yogurt in a distinctive heart-shaped container with kid-friendly…
Got Milk? Expands Communications in Unique Agency Partnership
The California Milk Processor Board (CMPB), creators of got milk? and toma leche, is launching…
Jim Beam Honors The Legend Behind The Bourbon
What’s a birthday party without a few friends? In recognition of legendary bourbon distiller Jim…
Heineken House Returns To The US Open
Heineken, the nation’s leading upscale beer importer, will bring back the Heineken House to the…
Dr Pepper Asks YouTubers ‘What’s the Worst that Could Happen?’
Dr Pepper launches a new digital marketing campaign, targeting its core 16 to 24 audience…