Jim Beam Honors The Legend Behind The Bourbon
What’s a birthday party without a few friends? In recognition of legendary bourbon distiller Jim…
Heineken House Returns To The US Open
Heineken, the nation’s leading upscale beer importer, will bring back the Heineken House to the…
Dr Pepper Asks YouTubers ‘What’s the Worst that Could Happen?’
Dr Pepper launches a new digital marketing campaign, targeting its core 16 to 24 audience…
Starbucks Allows Customers To Pay For Coffee With ‘WearBucks’
With this new app, you no longer need to fumble for your cards and cash…
Mars Sweetens Its Nascar Sponsorships
Mars announced that it has signed new multi-year deals with Joe Gibbs Racing (JGR) and…
Uncle Ben’s Inspires Families Everywhere To Connect In The Kitchen
The Uncle Ben’s Brand, the number-one selling brand of rice in the United States, has…
Mondelēz International’s Brands Combine for Biggest-ever Promotion
Mondelēz International brands Maynards, Bassetts and the Natural Confectionery Company have teamed up to run…
Redd’s Apple Ale Partners With Mexican Actor Omar Chaparro
Redd’s Apple Ale is partnering with renowned Mexican actor and comedian Omar Chaparro for the…
Space Helps Sol Drive Sales & Brand Re-Engagement Through In-bar Promotion
Heineken-owned premium packaged beer Sol has launched an instant win promotion in bars across the…
Celebrate Jack Daniel’s Birthday with World’s First Crowd Sourced Bar
This September, Arnold Furnace wants to celebrate Mr Jack Daniel’s birthday in style, and in…
Coca-Cola Trials Virtual Assistant in Digital-Shopper Marketing Drive
Coca-Cola Enterprises has created a virtual assistant as part of a new digital shopper marketing…
And The Name Of The Newest Snickers Bar Is…
The fans have spoken – in an “Xtreme” way. For the first time, Snickers Brand offered…
Guinness Will Make a Lager for Bud-Swilling Americans
Americans just don’t seem to appreciate a pint of black, creamy Guinness. Volume sales of…
Hard Rock Cafe Calls For Entries For Hollywood “Run” Of Fame
Hard Rock Cafe is shutting down Hollywood Boulevard for the second year in a row…
Bacardí Creates Graphic Novel That Brings Its Cuban Heritage to Life
For more than 150 years, Bacardí has been a brand with incredible stories to tell. Since…
McDonald’s Pledges 250,000 Kits in Grassroots Football Deal
McDonald’s has renewed its sponsorship of the UK’s football associations for a further four years,…