To celebrate the 2014 FIFA World Cup, Coca‑Cola Great Britain is giving consumers the chance to win up to one million limited edition Coca‑Cola footballs in the run up to the tournament. Through the promotion Coca‑Cola hopes to inspire people through the 2014 FIFA World Cup to be active this summer.
The Win A Ball promotion will run from 29 April to 13 July 2014. To be in with a chance of winning, consumers will need to enter a unique code found on selected promotional packs of Coca‑Cola and Coke Zero and enter this here to find out if they are a winner.
For every valid entry made, Coca‑Cola Great Britain will donate 10p to StreetGames, the UK charity which brings sport to the doorstep of young people in disadvantaged communities across the UK. Coca‑Cola Great Britain is proud to have partnered with StreetGames since 2010, helping to bring sporting opportunities to over 110,000 young people across the UK.
The Win A Ball promotion will be supported by a marketing campaign focused on the power of football and how one ball can inspire people everywhere to move. The campaign includes TV, digital, outdoor and print.
Bríd Drohan-Stewart, Marketing Activation Director, Coca‑Cola Great Britain: “Coca‑Cola is using its support of the 2014 FIFA World Cup like never before; not only celebrating football in Brazil, but using people’s passion for football to motivate them to move, more often, for years to come. We hope that the footballs will inspire people to enjoy being active with friends and family and bring the spirit of the 2014 Brazil FIFA World Cup to their community.”
“The Coca‑Cola Win A Ball promotion will also directly benefit our charity partner, StreetGames, who are at the forefront of bringing doorstep sport to disadvantaged communities across Great Britain. With every valid entry 10 pence will be donated to StreetGames to help them continue with the fantastic work they do to give young people access to sports and activities on their doorsteps,” added Bríd.
The promotional giveaway is part of Coca‑Cola Great Britain’s ambition to encourage consumers to lead active healthy lifestyles. It follows an announcement last month that it would be investing £20 million in active lifestyle programmes over the next seven years to get one million people active by 2020.