Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 23rd edition of their awards programme, which is focused entirely on work done for Food and Beverage brands.
The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes to build brands. It identifies and rewards the leading practitioners globally and acknowledges their contribution to their Clients and their Agencies.
All Finalists of The 23rd FAB Awards are already assured to win a silver, and The FAB (gold) and FABulous (grand prix) Awards will be announced via an “Online Awards Presentation”. Traditionally, The FAB Awards Ceremony is held at the quintessentially British and exclusive, The Hurlingham Club in London. However, some Social Distancing measures are still in place and The Awards will be announced for the second year running on YouTube. The Awards Presentation will on Thursday, 17th June.
“We are acutely aware that these are unprecedented and extremely challenging times for so many around the world and our thoughts and heart are with all those affected. It is perhaps even more important to recognise, applaud and celebrate the incredible efforts of our Industry Teams and all involved in the Creative Process” says N. Nayar, Awards President at The FAB Awards, whilst releasing The Finalist List.
The FAB Awards had revealed a Brand New Identity in 2020 following a complete Brand Redesign by renowned Brand Consultancy – Williams Murray Hamm.
The actual Physical Trophies have been redesigned too and made from Recycled Packaging.
The FAB Awards Jury Chairs
Interior Design & Retail Environment: Holly Hallam, Managing Director, DesignLSM. Packaging Design & Branding: Mark Girvan, Co-Founder, Buddy Creative. Advertising & Innovations: Guy Moore, Co-Founder & Creative Partner, Creative Coalition.
Judges voted online over a period of 10 days and then “met” via Zoom calls to deliberate over the Shortlist and choose the Finalists for this year.
For The Agency of the Year Crown, BBDO New York, is once again a strong contender in the Advertising and Innovations categories, but faces stiff competition from the likes of OMD, Buzzman France, Zulu Alpha Kilo Canada amongst others.
Pearlfisher is the defending Design Agency of the Year but faces stiff competition this year from BrandOpus, B&B Studio, Design Bridge, DesignLSM,, Jones Knowles Ritchie, This Way Up, Turner Duckworth, Midday Studio, Interabang, Butterfly Cannon amongst others.
Brands including: Mars, Incorporated , McDonald’s, Diageo, Bacardi, Pepsi, etc., will challenge Burger King for their Brand / Marketer of the Year crown this year.
The full list of fab finalists can be seen here.
The 23rd FAB Awards are once again sponsored by Google UK Ltd, with YouTube acting as the sponsor of both The Agency of the Year and The Brand of the Year Awards. Other FAB supporters are MarComm News, FAB News and Contagious.
Creative & Design Credits for The FAB Awards Rebrand
Jane Catchpole – Designer, Director.Jason Budgen – CGI animation, editor.Photography – Oliver Beamish @ Studio 4.Account Handlers – Wybe Magermans, Emmanuelle Hilson & Simi Sehra.
Garrick Hamm – Creative Director – Director.
Source: The FAB Awards
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