In Leo Burnett’s new campaign for McDonald’s McCafé Iced, a young woman sitting on a bench outside a McDonald’s restaurant is fast forwarded to the fun, excitement and romance of her summer to come by the McCafé Iced drink she is sipping. In the ad, when the woman takes a sip of McCafé’s new Raspberry […]
M&C Saatchi Sydney has created a new campaign for Woolworths‘ new food range. Woolworths’ new food range has been created with nutritionists and chefs, and tested by customers, which aims to make meal shopping and preparation easier and healthier for Australian families. Over the past 18 months Woolworths has undertaken an extensive review, reformulation and […]
In response to growing demand for plant-based foods as more customers look for alternatives to dairy milk, So Delicious Dairy Free is unveiling a new campaign called “Nothing Compares” that shifts focus to the indulgent taste and pure ingredients of its dairy-free frozen desserts, creamers and yogurt alternatives. With its first campaign from new creative […]
With Memorial Day behind us, summer has unofficially begun. For Bacardi, that means it’s time to break free. So the brand is partnering with BBDO NY and Major Lazer, popular DJs who have gone on to become one of the most popular acts in show biz among the millennial crowd. And they are partnering as […]
George Weston Foods (GWF) has kicked off a new campaign via BMF, for its breakfast iconic brand Golden to further leverage Aussie’s love for its gloriously spongy, holy crumpets. In order to drive frequency of purchase for crumpets, BMF introduces a story about one Crumpet that dreamed of more. More than just butter, jam, and […]
The UK’s most familiar ice lolly, Fab, has got a brand new campaign courtesy of isobel. Created by Ben Stump and Simon Findlater, the campaign features three executions of people in perilous situations. Sharks, Cannibals, Quicksand, oh… and a Fab lolly, which makes it really fun. Because: “Where there’s Fab, there’s fun”. isobel worked with […]
Malibu, the Pernod Ricard owned Caribbean coconut rum, is launching its global campaign ‘101 Days of #BecauseSummer’. Created and managed by global brand experience agency Huge, the campaign’s objective is to make Malibu the summer spirit brand of choice for a global millennial audience. Building on the success of Malibu’s ‘Because Summer’ platform, the campaign […]
The beautiful and exclusive Hurlingham Club in London, once again hosted the 19th edition of The International Food and Beverage Creative Excellence Awards (The FAB Awards). Guests were treated to cocktails and a delectable three-course dinner followed by The Awards Ceremony itself, in which successful design, creative and effective work was showcased to the audience, and […]
The FAB Awards have released the speakers and panelists line-up of the FAB Forum, which is supported by YouTube for this year. The Forum is an invite only event that will be held on May 25th, and will act as a precursor to The 19th FAB Awards. It brings together brands, creatives, media and tech to shine a light […]
Menulog has launched its new creative campaign via Y&R Sydney, featuring Jeff Goldblum, finally answering questions around what Goldblum was filming in Sydney in April. The project sees the Hollywood superstar step into a new role as brand ambassador for Australia’s leading food delivery service, with a range of content designed to intrigue and interest […]