When it comes to food, love knows no boundaries. Which is why on Valentine’s Day in 2017, Tiger Beer and BBDO created this video as a cheeky expression of the love affair between the two icons, and more importantly, a celebration of the brand’s love for street food. The video was inspired by a fan’s […]
Splendid – the Strauss Group owned bitter dark chocolate brand, which operates under the “When you grow up you’ll get it” tagline – has been tormenting kids for a few years now. The way the brand sees things, some things can only be appreciated when you grow up and that probably includes the whole boys and girls, […]
Aptawelt, the German Danone Nutricia Early Life Nutrition brand, is launching a Valentine’s Day campaign to reveal the life long impact of the love parents give their baby. The campaign is the latest instalment of the brand’s Mum meets Science platform and leads with a highly emotive film that asks “What Is Love?”, prompting viewers […]
7UP is ready to mix things up, debuting a new creative direction in an integrated campaign launched on February 13. The beverage brand unveiled its new “Mix It UP a Little” campaign – spotlighting the classic soft drink as an essential staple for baking, cooking and, of course, cocktails. The campaign showcases the versatility of 7UP […]
Mars Food Australia has launched its new campaign for MasterFoods via Clemenger BBDO Sydney, encouraging all Australian’s to Make Dinnertime Matter. The work follows last year’s launch of the Make Dinnertime Matter platform, and is inspired by the insight that dinnertime rituals are different in every family, and that’s what makes it special. Tim Hicks, […]
Valentine’s Day isn’t until February 14 – but many Brits are already over it! In the first of the two new Valentine’s Day radio ads from KitKat and J. Walter Thompson London, the narrator suggests several different ways in which listeners can #Romance and celebrate the day; from a dozen red roses in a blender, to flattening […]
Snickers’ popular ‘You’re Not You When You’re Hungry’ platform has served as the bedrock to their communication strategy for almost a decade. In this fresh new take from Impact BBDO, Snickers gets users to actively engage with the much-maligned, often skipped YouTube pre-roll format. YouTube pre-rolls are notorious for being skipped, so Snickers have created […]
To trigger nostalgia over the first time customers tasted one of its milk chocolate squares, European brand Milka has launched “First Tastes,” a digital campaign that explores other, less tender first bites. Among them is the first time a woman eats octopus, a boy eats pickles, a baby tries a lemon, or—funnier still—a grandmother is […]
Recipe kit delivery service HelloFresh has launched a new campaign to inspire and encourage households to cook and eat together via Emotive. HelloFresh was the first to launch the meal kit concept in Australia, delivering pre-portioned fresh ingredients and quick, healthy recipes for dinners each week. The company has grown from former Masterchef contestant and […]
Arnott’s Tim Tam has created a new campaign via creative agency TKT Sydney, that playfully embraces the hyperbole and mania surrounding its latest collaboration with the demigods of dessert, Gelato Messina. The campaign and visual treatment is intended to deliver news so fist-pumpingly-all-the-exclamation-points-combined-amazing, the public will literally be crippled with excitement. The new work, which […]