To trigger nostalgia over the first time customers tasted one of its milk chocolate squares, European brand Milka has launched “First Tastes,” a digital campaign that explores other, less tender first bites. Among them is the first time a woman eats octopus, a boy eats pickles, a baby tries a lemon, or—funnier still—a grandmother is […]
Recipe kit delivery service HelloFresh has launched a new campaign to inspire and encourage households to cook and eat together via Emotive. HelloFresh was the first to launch the meal kit concept in Australia, delivering pre-portioned fresh ingredients and quick, healthy recipes for dinners each week. The company has grown from former Masterchef contestant and […]
Arnott’s Tim Tam has created a new campaign via creative agency TKT Sydney, that playfully embraces the hyperbole and mania surrounding its latest collaboration with the demigods of dessert, Gelato Messina. The campaign and visual treatment is intended to deliver news so fist-pumpingly-all-the-exclamation-points-combined-amazing, the public will literally be crippled with excitement. The new work, which […]
Leo Burnett London has created a campaign for McDonald’s beef which represents the first time the fast-food company has focused on the process by which its beef burgers are made. The work began airing on TV, online and in cinemas from Friday February 3rd, and runs for seven weeks across the UK, until 22nd March. […]
On February 7th, GALAXY Chocolate launched its new film, Chase, for Valentine’s Day. Directed by Juan Cabral, the film provides a soulful and modern take on the classic love stories we’ve come to expect at Valentine’s. It reflects the simple reality of our increasingly busy lives and the importance for us all to make time […]
McCann Lima signs the newly release 60” TV spot that presents the new brand positioning for Cusqueña Beer, the most iconic beer brand in Peru. The TV spot highlights the uniqueness of Peruvian culture, in gastronomy, fashion, architecture etc.. stating that Peruvian rather then settling for the established seek to create their own path, therefore […]
Hunger was the root cause of an off the field fumble during the Snickers live Super Bowl LI commercial on February 5, as Adam Driver missed his mark to begin the spot. The mishap demonstrated once more the effects of what can happen when you’re hungry and off your game. In response, Snickers released the […]
V Energy Australia has launched the fourth instalment of its highly successful ‘The Massive Hit That Improves You A Bit’ positioning, with a campaign via TKT Sydney, that promises to be bigger than Biggie, and doper than Drizzy. Directed by Finch’s Benji Wienstein, and shot on location in Miami, the new campaign is set against […]
February 5 marked two “firsts” for The Coca-Cola Company. Coca-Cola’s One Brand strategy was brought in the spotlight in 2017, with Coca-Cola, Coke Zero and Coca-Cola Life together as one portfolio offering for the first time during a Super Bowl broadcast. The ad, called “Love Story,” reinforced to hundreds of millions of viewers that an ice-cold […]
Snickers worked to promote a new kind of Super Bowl ad in 2017: a live one. The effort from creative shop BBDO in New York leaned into Snickers’ core brand messaging—that you shouldn’t do anything important when you’re hungry—with an ad that falls apart just as it starts. Adam Driver, of Girls and Star Wars […]