May 8th sees the launch of the new campaign from Anheuser-Busch InBev for their Beck’s brand with the claim “You make it legendary”. Following a successful pitch at the beginning of the year, it has been developed and realised by Serviceplan Campaign International in the House of Communication in Hamburg. The aim of the cross-media […]
Corona Extra, the Mexican beer that’s long-been synonymous with Cinco de Mayo celebrations, is stepping up celebrations US-wide with out-of-the-box executions and the brand’s biggest-ever investment for the occasion. In 2017, the brand will continue its “Lime Drop” campaign with a complete 360° marketing plan including national TV and digital advertising, social media, PR and […]
Bud Light has been brewed in Los Angeles for more than 30 years and on the Cinco de Mayo weekend in 2017, the brand decided to give back to the boxing community in the city it calls home. Bud Light will be restoring three local boxing gyms with new training equipment and needed repairs to […]
The first week of May 2017 sees the launch of Orchard Thieves’ second TV campaign ‘Start Bold/End Bold’. Created by independent agency, Rothco, for Heineken’s cider brand, it is a fully reversible commercial which has a narrative that works in both directions. “Orchard Thieves is all about finding our own bold way to do things and […]
UBREW, a small craft brewery from London, cleverly fights competition by naming their new low alcohol beer “Responsibly”.The best part about the new beer is the way is taking advantage of the much-advertised message “Drink Responsibly”. Matt Denham, Co-Founder at UBREW said: “Responsibly is a symbol of the revolution of craft breweries away from the […]
Maverick brewer BrewDog has unveiled its spirits brand LoneWolf, with design by B&B Studio. Pared back and minimalist, the design flies in the face of convention and reflects the brand’s aim to operate as an outsider within the sprits category. A simple stripped-back label features across the gin and vodka bottles in defiance of category […]
Design and branding agency Nude Brand Creation scooped first place at The Dieline Awards in the Spirits category for its work on The Newmarket Gin. The London agency’s award winning packaging design will be on display at HOW Design Live, one of the largest annual gatherings of creative professionals in the world, taking place in Chicago, […]
One of Quebec’s top craft brewer Unibroue is adding a brand-new flavour to its family of seasonal ales with the launch of Éphémère Sureau (Elderberry). The new Éphémère will gradually be available as of May 1st in 12 oz. six packs and Sommelier Selection variety packs at retailers across the United States, as well as […]
Jägermeister unveils a new global positioning, identity and campaign, marking the first major rebrand in its history. Currently being launched in the US through a creative platform, coined, “Be the Meister”, the new campaign encourages consumers to be meisters of their own lives, with the mantra, do what you do masterfully and you can live […]
Brooklyn Brewery’s Scorcher IPA is being launched in two new formats this spring, with draught available in pubs and bars as part of the core Brooklyn Range for the first time, accompanied by cans landing in the on and off-trade – and the UK is its debut international market. Scorcher is a 4.5% ABV India […]