Creative agency, Space, has developed a ground breaking virtual reality distillery tour for the world’s most awarded single malt Scotch whisky, Glenfiddich. The VR experience created by Space – called “Journey into the Mind of the Malt Master” – is an ambitious project which immerses viewers, no matter where they are in the world, into […]
The Macallan is delighted to present the sixth and final masterpiece from their prestigious The Macallan in Lalique Six Pillars Collection in partnership with Lalique. The ‘Peerless Spirit’ decanter represents the concluding chapter in the story of The Macallan’s foundation stones, the elements that define the character of this extraordinary single malt. It also showcases the […]
Carlsberg UK has launched ‘Three Lions Ale’ for Uefa Euro 2016, as the brewer continues its support for the nation’s pubs and bars this summer. The 4.1% ABV golden ale will be available for the duration of the tournament and is supported with a bespoke pump clip featuring the England team’s official three lions emblem, […]
DrinkWise, Clemenger BBDO Melbourne and Mediacom have launched ‘How to Date Properly’, a cheeky addition to their How to Drink Properly campaign. Aimed at encouraging young Australians to date classy by drinking classy, these important tips target young people as they negotiate the dating scene. The campaign is another phase of the highly successful How […]
Bourbon brand Jim Beam announced an all-new global packaging redesign, marking the first time significant changes have been made to the Jim Beam Bourbon bottle in decades. Starting in mid-2016, the entire Jim Beam portfolio will have a new, premium look in the more than 100 markets around the world where the products are sold, […]
Marking two decades of US presence and celebrating the peak of Cuba’scultural resurgence, Havana Club Puerto Rican rum is rolling out an exciting national market expansion. The expansion features new bottle packaging, the introduction of a dark rum variant, Havana Club Añejo Clásico, to complement the existing Havana Club Añejo Blanco offering, and the launch of a new […]
Carling has teamed up with football legends Paul Ince and Jimmy Bullard to spoof an iconic scene from The Godfather, in celebration of their forthcoming summer promotion, Pay Per Inch. To give football fans the most enjoyable way to experience the match at home with your mates this summer, they are offering fans the opportunity […]
10,000 people across the UK were asked what influences the wine they buy and how much they spend on a bottle – with respondents sharing the reasons behind their tipple of choice. The survey – co-ordinated by personalised wine retailer Hannibal Brown – revealed that, for over 35% of the population, a fiver is their […]
Whilst craft beer has taken the world by storm, today there is a new drink taking a shot at global popularity – craft spirits. Indeed, new research from Mintel reveals that spirits positioned as “craft” have so far accounted for one in seven (15%) new global spirit launches to date in 2016, up from just […]
A simple and eye catching brand identity for BrewDog’s new spirits arm, Lone Wolf, has been unveiled by B&B, featuring a wolf’s head distilled down to its purest geometric elements. The identity is designed to reflect the purity of BrewDog’s products and its aim to disrupt the spirits sector. Alternative Beer Irreverent Scottish brewery BrewDog […]