Campari America Launches New Cynar 70 Proof

Campari America Launches New Cynar 70 Proof

Who would have thought the artichoke could garner such interest in the US cocktail community?  As Italian drink culture and tradition – from the aperitivo to amari – infiltrates drink rituals stateside, Campari America mounts a new campaign in the battle for bitter: Cynar 70 Proof.  Double the intensity and proof of original Cynar, the […]

Bud Light Introduces Innovative, First-Ever Smart Home Beer Fridge

Bud Light Introduces Innovative, First-Ever Smart Home Beer Fridge

Bud Light, the official beer sponsor of the National Football League, is introducing the ultimate in smart technology innovation at the start of the season to ensure that sports fans never run out of Bud Light when watching the action. The Bud-E Fridge is a first-of-its-kind smart home beer fridge that enables consumers the ability […]

Mendoza Films Gets Stuck in the Middle of the Amstel Oro Journey

Mendoza Films Gets Stuck in the Middle of the Amstel Oro Journey

Mendoza Films have completed a highly collaborative project for Amstel, in which directorial duo David Wynn-Jones and David Alcalde combine their expertise to create the story of how their Oro brand beer is made. Devised by Publips and produced through Barcelona’s The Gang, ‘The Journey’ raises the profile of the premium beer following its recent […]

Ballantine’s Launches Global Interactive Tasting Experience

Ballantine’s Launches Global Interactive Tasting Experience

Whisky brand Ballantine’s launched a new digital tasting experience in east London on Wednesday September 30, and has plans to roll the concept out globally. Developed in collaboration with Aesop Agency, the Prestige Taste Experience centres on custom built, fully interatctive digital tasting table, which is housed within a Story Room. The latter features 360-degree […]

Jack Daniel’s Celebrates Frank Sinatra’s 100th Birthday with New Launch

Jack Daniel’s Celebrates Frank Sinatra’s 100th Birthday with New Launch

The Jack Daniel Distillery announces the upcoming US-wide release of Jack Daniel’s Sinatra Century, the brand’s latest collaboration with the Sinatra Family to celebrate The Chairman of the Board’s Centennial. Hitting shelves October 1, Sinatra Century is the latest ultra-premium whiskey from the Jack Daniel’s family to commemorate Jack and Frank’s special friendship. As a […]

ButterflyCannon Create Packaging Redesign for Glenmorangie Signet

ButterflyCannon Create Packaging Redesign for Glenmorangie Signet

ButterflyCannon has redesigned the packaging for Glenmorangie Signet. This iconic single malt draws upon 170 years of wisdom and craft to create a velvety smooth, rich and complex whisky. Glenmorangie Signet is a multi-award winning expression in the Glenmorangie range of single malts. The challenge was to effectively communicate Signet’s unique provenance and product story […]