Underage drinking among America’s youth is at record lows, according to the latest National Survey on Drug Use and Health. More than 1.5 million (1,525,000) fewer American youth between the ages of 12 and 17 years old — more than the entire population of New Hampshire — reported they consumed alcohol in the past month, […]
Corona lit-up a bar in Canada — literally — thanks to a clever outdoor stunt from Toronto agency Zulu Alpha Kilo. Check out the video above to see how the brand brought extra hours of sunlight to some drinkers on a bar patio. The stunt is a great realization of the brand’s tagline, “Find your […]
Belgian Abbey beer Leffe, has launched two new variants in the UK, Leffe Ruby and Leffe Nectar, as the brand continues to grow the abbey beer category. Available in 750ml bottles, the two new variants join Leffe’s core range of Blonde and Brune to complement the increased demand for innovative flavours and interesting tastes in […]
Your turn to host the next girls’ get-together and feeling unprepared? Neighbors pop over without a moment’s notice? Make entertaining look easy with Pinnacle Vodka and the brand’s new “5 on Friday” program! Each Friday, from September 5 through October 17, 2014, a series of special guest lifestyle experts will team up with Pinnacle Vodka […]
Stoli Vodka announced the launch of its new advertising campaign, “THE Vodka.” Produced by Richmond-based The Martin Agency, the campaign is the brand’s first major advertising effort since the inception of Stoli Group USA this January 2014. The campaign boldly celebrates the brand’s authenticity and places the spotlight on Stoli’s heritage as a trailblazer in […]
Poliakov Vodka unveils a fully-revamped new Flavoured range. Bypassing the prevailing “flavour fatigue,” Poliakov Vodka focuses on within-reach and familiar flavours. We all know those typical aromas, which will ring a bell to each and every one of us. Poliakov rises up to the challenge of upgrading classic flavours. While setting the standards higher than ever to […]
What’s a birthday party without a few friends? In recognition of legendary bourbon distiller Jim Beam’s 150 birthday, Jim Beam Bourbon is inviting anyone named Jim Beam (who is of legal drinking age) to join a once-in-a-lifetime birthday party at the world’s No. 1 bourbon’s historic distillery in Clermont, Kentucky. “If your name is Jim […]
Heineken, the nation’s leading upscale beer importer, will bring back the Heineken House to the 2014 US Open in its 23rd year of sponsorship. Located above the food village, the destination will provide an interactive retreat at the USTA Billie Jean King National Tennis Center, with live screenings of the biggest matches, entertainment, activities and […]
Grey Goose vodka announces the introduction of a groundbreaking new spirit – Grey Goose VX (Vodka Exceptionnelle) — in the US market. An exclusive edition of Grey Goose inspired by the spirit making traditions of its creator and Maître de Chai François Thibault, VX is masterfully finished with a hint of precious Cognac, resulting in a discerning new […]
Following a successful first year of Premier League sponsorship, Carlsberg launches ‘Take Your Seats’, a film that celebrates iconic moments from the competition’s opening weekends. “Carlsberg’s continued sponsorship of this league is a great asset for the Carlsberg brand and continues to cement its position as the beer of football,” says Mike Thompson, Marketing Director, […]