Beck’s New Zealand presented “the world’s first playable poster” to celebrate its dedication to music. The beer brand that has been turning beer into art since 1874, has developed a street poster that played and remixed music when touched. The piece arrived as part of a broader campaign that is unleaded on the brand’s Facebook […]
Just in time for the Memorial Day holiday and summer barbecue season, the ever-popular, limited-edition red, white and blue Budweiser cans and bottles have arrived on shelves. This year marks an even larger commitment to helping military families—with Budweiser and its wholesaler family donating more than $3 million dollars to the Folds of Honor Foundation. […]
The Board of Directors of Bacardi Limited, the largest privately held spirits company in the world, announced the appointment of Michael J. Dolan as Interim Chief Executive Officer (CEO), effective immediately. Mr. Dolan has been a member of the Board of Bacardi Limited since 2009. Mr. Dolan most recently served as Chairman and CEO of […]
Stella Artois Cidre, the UK’s best-selling premium apple cider brand in the off-trade is bringing a new Raspberry variant to UK consumers from this month. Available across both on and off trade, new Stella Artois Cidre Raspberry will be available in 500ml and 330ml bottles. The new Stella Artois Cidre Raspberry has been carefully crafted […]
In response to the booming bourbon industry sweeping America, Refresh Glass, a company that creates drinking glasses and home décor items from empty wine bottles, launches a signature bourbon glass. Bourbon and whiskey drinkers everywhere can enjoy chilled bourbon with little dilution. As part of their 10 Million Bottle Rescue Mission, Refresh Glass collects over […]
Guinness, the Diageo-owned stout brand, is looking for an agency to work on its global creative account after parting company with Saatchi & Saatchi. The appointed agency will work on the flagship Guinness brand platform, “made of more”, focusing on digital and shopper executions. Guinness has shortlisted agencies ahead of a pitch. Saatchi & Saatchi […]
The Pernod Ricard-owned single malt whisky brand The Glenlivet has appointed MRY UK, part of the DigitasLBi family, as its global social CRM agency of record. The appointment follows a three-way competitive pitch. MRY UK will now partner with The Glenlivet to develop and execute a socially-led digital strategy which aims to make The Glenlivet […]
Heineken has unveiled its latest global campaign, “Cities of the World,” aimed to inspire people to get outside of their daily routines by unlocking the secrets of their cities. The fully integrated campaign includes a 60 second television ad and first of a kind, limited-edition Heineken bottles. The latest TV ad, “The City,” is the […]
Stella Artois, the premium Belgian beer brand, launched a campaign to shine a global spotlight on the men and women whose quiet commitment to excellence makes world-class events possible. World-class events are united by the care in every detail of their preparation and delivery, just like the care that goes into Stella Artois. Dubbed World’s […]
Patrick Léger, Cellar Master of the House of CAMUS, signs the first presentation to the market of this masterful 40-year Cognac -latest creation in the CAMUS Rarissimes range. Each aroma is expressed freely, lengthening into candied fruit notes with a touch of oak. The palate gives off the entire flavor from fruit to oak, not […]