http://www.youtube.com/watch?v=BfqS_WBwwD0 Grey Goose vodka launched Fly Beyond to tell the remarkable story of how its creator defied expectations in France and throughout the spirits world to create a vodka that would set a standard of luxury in the super premium category. The global integrated marketing campaign of Fly Beyond brings to life the compelling story of the […]
The Best Spirit Company S.A. de C.V. announces that it is producing whisky in Mexico and have obtained all permits and certification from the local government and the Ministry of Economy of Mexico. “Our leading Brand ‘Williamson 18’ will be retailing at $8.00 per bottle in liquor stores in Mexico, and will be priced 20% […]
Paper by University of Leicester scientists shows resveratrol can still be used in the body after it has been metabolised. A chemical found in red wine remains effective at fighting cancer even after the body’s metabolism has converted it into other compounds. This is an important finding in a new paper published in the journal […]
Bill Mitchell, Jim Mitchell and Avi Gieger have come together to develop a machine that lets you easily make beer. Their brainchild, called ‘PicoBrew Zymatic’, is a kitchen appliance that’s a dream come true for those who love their lager. With the machine, all users have to do is to load up ingredients—grain, hops and […]
Danny Trejo knows how to get a point across and now he’s going to put that talent to work to ensure that nothing interferes with Miller Time. Work obligations, time constraints, even mobile phones can sometimes get in the way of Miller Time. Miller Lite has partnered with Trejo, an original Hollywood tough-guy, to protect […]
Gallo Family Vineyards proudly announces the launch of the Gallo Family Vineyards Crest Creator. This fun and interactive microsite offers a way to create, share and download personalized family crests for all your families, whether they include the people you’re related to, or simply the people that you relate to in life. At CrestCreator.com, 17 […]
Sourz, the alcoholic drinks beverage has launched its biggest ever through-the-line campaign , ‘This is Our Shot’. Created by The Leith Agency, and described as “embodying the YOLO and FOMO beliefs of the target consumer”, the campaign will centre around a new 30-second television advert that follows an epic night out in which shots of […]
This is one invention that should appeal to craft beer enthusiasts. Made in Northern Ireland, the ‘Brewbot’ is an appliance that lets you brew your own beer at home via an integrated smartphone app. By automating the homebrewing process, hobbyists are free to set up their Brewbot in the morning and walk away. As their […]
Grant’s whisky has appointed Inferno to its advertising account after a contested pitch. Inferno won the account after a final shootout against VCCP. BSUR, Fred & Farid and Ogilvy & Mather also pitched. It is understood that although there was no current incumbent on the account, Grant’s has previously worked with My Agency and Geronimo. […]
Heineken has used ‘Leap motion’ technology in Taiwan to encourage customers to have a personal experience by interacting with the brand and share Heineken’s essential secret. To celebrate Heineken’s 140th birthday, they created a time travel interactive booth in the heart of Taipei city. You travel through time to explore the magic of Heineken. The […]