Martini is celebrating its 150th anniversary this year and as part of the 150th anniversary celebrations this summer, the Martini Royale Terrazza will be at the Coronation Festival, taking place 11th – 14th July. This marks an historic year for both Her Majesty The Queen and the world famous Martini brand. Currently the No. 1 […]
BKWLD has launched VNTG; a unique, simplified approach to wine cellaring apps, meant to catalogue the wines you have and let you know when to drink them. It’s an app driven by data, design and a love of wine. Development Director, Aaron Nunley, and Technical Director, Justin Jewett, partnered with VNTG’s visionary and designer Ed […]
Peroni Nastro Azzurro was announced as the “Official Beer of the America’s Cup.” This partnership aligns the iconic Italian lager with one of sailing’s most prestigious international competitions. Fans of the America’s Cup will be able to enjoy a crisp, refreshing Peroni at the America’s Cup Park and America’s Cup Village as they watch the […]
Integrated marketing agency Space is enhancing John Smith’s long-running association with horse racing through its ‘Smooth as Silks’ campaign, an on-trade initiative designed to give drinkers a chance to ‘buy one ticket and get one free’ at jump and flat racecourses across the UK. John Smith’s Extra Smooth, part of the Heineken portfolio, is the […]
Beer brand Skol, with the help of Brazilian ad agency F/Nzaca Saatchi & Saatchi, has designed multi-functional aluminum beer bottles that can be transformed into various household objects. Available in different sets, they allow design-minded customers to turn the bottles into clocks, lamps, oil and vinegar kits, candleholders and vases, after the beverage has been […]
BBDO’s Bud Light win in the U.S. has cost the agency the Light account in Canada. The cross-border conflict was apparent as soon as the agency picked up Bud Light in the states last month. Molson Coors, which markets Coors Light in Canada, began considering its options almost immediately and has decided to move the […]
As part of a charity project to raise funds for disaster relief efforts for the devastating 2011 Japanese earthquake and tsunami, Anchor Coffee and sake and beer brewery, Sekinoichi, collaborated to create the ‘Coffee Beer’, a beer with a rich, deep taste, due to the coffee beans added during the brewing process. The two companies, […]
You may not know this, but other than being a sexy Hollywood heart-throb, actor George Clooney is also an avid tequila-drinker. Together with his tequila-loving buddies Rande Gerber and Mike Meldman, Clooney decided to create the elusive ideal tequila they sought the world over but couldn’t seem to find. The result is the launch of […]
Peroni Nastro Azzurro is launching a new advertising campaign, named Storie di Stile (Stories of Style), to celebrate its Italian heritage and reinforce its credentials as a premium Italian style brand. Made by creative agency The Bank, the new campaign tells the story of Peroni Nastro Azzurro’s creation in Italy in 1963, and highlights the […]
McCann Erickson New York has been appointed creative agency of record in the U.S. for the iconic Jose Cuervo brand of tequila after a review, the agency confirmed Monday. The assignment was awarded by Jersey City, NJ-based Proximo Spirits, which just took over as distributor for the brand effective July 1. Word of the appointment comes […]