Smirnoff, the vodka from Diageo, is back on TV this month with a second burst of its ‘Nocturnal Awakening’ TV campaign, which brings to life the brand’s belief that if you try something new you will have a better time. The £2.5m integrated campaign includes TV, digital, PR and POS as well as targeted on […]
Premium Swiss chocolatier, Lindt USA, today announces it will serve as the Official Chocolate Sponsor of the sixth annual Pebble Beach Food & Wine Festival for the second year. As part of the Festival, Lindt will be offering attendees an opportunity to indulge in the EXCELLENCE premium dark chocolate collection and experience fine wine and […]
Between Baron Philippe de Rothschild’s Mouton Cadet, the number one selling Bordeaux and the Cannes Film Festival, the most reputed and recognised film event in the world, the encounter was beautifully obvious. 22 faithful years later, Mouton Cadet is still the Official Supplier of Wine to the Festival. In celebration of the 66th Festival, Mouton […]
As some of the best soccer teams in the world battle it out in the Quarterfinals of the UEFA Champions League, Heineken has unveiled the latest element of its “Road to the Final” campaign with the launch of a new television ad campaign. The ad demonstrates how, with imagination and resourcefulness, one man is able […]
IMG Worldwide, the global sports, fashion and media company announced today that it has entered into a new partnership agreement with Carlsberg China. Effective immediately, Carlsberg is the exclusive beer partner of the Chinese Super League (CSL), China’s top-flight football league for the next three years (2014-2016). Financial terms of the transaction were not disclosed. […]
Last April, Bud Light Lime Lime-A-Rita hit shelves, and in less than eight months, became the leading flavored malt beverage brand on the market, selling more than 500,000 barrels. The successful launch of Lime-A-Rita was second only to Bud Light’s other 2012 innovation, Bud Light Platinum, which was the No. 1 top-selling new product in […]
Newcastle Brown Ale today announced ‘No Bollocks 2013,’ a new integrated national marketing campaign intended to sell more beer. As an extension of its original No Bollocks platform launched in 2012, the new work continues Newcastle’s dedication to bollocks-free ads by celebrating honesty. At the heart of the ‘No Bollocks 2013’ campaign is a series […]
A new economic impact study released shows America’s beer industry—made up of brewers, beer importers, beer distributors, brewer suppliers and retailers—directly and indirectly contributes $246.6 billion annually to the U.S. economy. Jointly commissioned by the Beer Institute (BI) and the National Beer Wholesalers Association (NBWA), the Beer Serves America study shows that the industry generates […]
Since the launch of its first bottle of Somersby Apple Cider in Denmark in March 2008, Carlsberg Group’s cider brand has gone from strength to strength. That same year, Somersby’s Apple was launched in Norway and by early 2009, Somersby Pear was introduced in both Denmark and Norway, and later in that same year, Somersby […]
Dry Dock Brewing Co., the 2009 Small Brewing Company of the Year at the Great American Beer Festival (GABF), is combining four of its award-winning, hand-crafted beers with the convenient, environmentally friendly technology of Ball Corporation‘s aluminum cans. For the first time in Dry Dock’s eight-year history, four of its beers are available in infinitely […]