From Pitch To Canvas: Pepsi Celebrates “The Art Of Football”

From Pitch To Canvas: Pepsi Celebrates “The Art Of Football”

Pepsi officially announced its global creative curation, uniting the exciting worlds of photography, street art and sport to celebrate “The Art of Football” as part of the brand’s 2014 football campaign. Combining world-renowned photographer Danny Clinch, six of the world’s leading street artists and some of the globe’s best footballers, including Leo Messi, Robin van […]

UK Lights up Coca-Cola Ordered Artwork with Optimism on Social Media

UK Lights up Coca-Cola Ordered Artwork with Optimism on Social Media

http://www.youtube.com/watch?v=HfPa9hcE1tY Coca‑Cola has unveiled a unique piece of artwork, Power of Optimism, on London’s Southbank. The one-day installation – which will be situated at Observation Point – has been designed and built by British artist David Boultbee to celebrate how the nation has spread positivity and optimism on social media throughout January, typically characterised as […]

Underwater Dancers Used to Show the Beauty of Kusmi Tea’s Blends

Underwater Dancers Used to Show the Beauty of Kusmi Tea’s Blends

http://www.youtube.com/watch?v=EKSWR5896Rw French agency Quai Des Orfevres decided to take the artistic route for Kusmi Tea‘s new advertising campaign. The ads use underwater dances to depict the various tea blends. The campaign consists of 3 spots, each film representing one of the Kusmi Tea blends : Sweet Love, BB Detox and Prince Wladimir. For those unfamiliar […]

1,000-Pound Butter Sculpture Revealed at Pennsylvania Farm Show

1,000-Pound Butter Sculpture Revealed at Pennsylvania Farm Show

A sculpture made from nearly 1,000 pounds of butter was unveiled at the Pennsylvania Farm Show, celebrating the 60th anniversary of the show’s iconic milkshake served by the Pennsylvania Dairymen’s Association. The sculpture, sponsored by Mid-Atlantic Dairy Association and Pennsylvania Dairy Promotion Program, takes its cue from the number one song in 1954, “Shake, Rattle […]

Johnnie Walker Blue Label Gallery Lights-up Miami

Johnnie Walker Blue Label Gallery Lights-up Miami

With the eyes of the art world firmly set on this week’s Art Basel International Art Fair in Miami Beach, Johnnie Walker Blue Label, the world’s leading ultra-premium Scotch Whisky, has launched its own art gallery with a difference. Over 50,000 international visitors are expected to jet in to Miami Beach for Art Basel, described […]

Absolute Transforms Art Basel in Miami Beach with Art Bar Installation

Absolute Transforms Art Basel in Miami Beach with Art Bar Installation

Absolut officially unveiled its latest Art Bar installation, known as “Night Court,” produced in collaboration with artist Ry Rocklen. A center of nightlife and entertainment for attendees of Art Basel in Miami Beach, Night Court is the most recent and most extensive manifestation of Rocklen’s “Trophy Modern” collection, and features furnishings including a bar, bleachers, […]

Perrier-Jouët, Warren du Preez & Nick Thornton Jone Unveil Latest Collaboration

Perrier-Jouët, Warren du Preez & Nick Thornton Jone Unveil Latest Collaboration

Warren du Preez & Nick Thornton Jones, regarded as two of the creative industry’s leading artists within image-making and film have been asked to live their distinctive approach with Perrier-Jouët. This collaboration has ended up to a 360° communication where the user is guided to a journey through their vision of Perrier-Jouët’s artistic heritage and […]

Absolute Collaborates with Artists to Transform the Streets of San Francisco

Absolute Collaborates with Artists to Transform the Streets of San Francisco

More than 15 emerging artists transformed Divisadero Street (between Hayes and Grove) into a public interactive art exhibit as part of Absolute’s Open Canvas initiative. From coast to coast, Absolute is inspiring creative risk-taking by collaborating with, and empowering, local artists to transform entire street blocks into art pieces. The initiative first launched in Williamsburg, Brooklyn, […]

Jura Appoints Artist to Draw Impressions of the Taste of a 40-Year-Old Whisky

Premium distiller Jura is teasing fans of its whisky with a new campaign showing an artist’s impression of people tasting a thirty-nine-and-three-quarter-year old whisky, ahead of its launch next year. Creative agency Holler is behind the online and experiential campaign, called ‘Visual Taste of 39 ¾s’, which had its beginnings at the Jura Whisky Festival, […]