Ad agency Dentsu Australia has created ads that make fun of German-style beer Kolsch as well as the country’s culture. The campaign for 4 Pines beer, was supposed to be a take on the German beer’s history, and the agency saw it as an opportunity to poke fun at the beer, as well as the […]
Kellogg’s and VML have tapped into current late-night eating behaviours with a new campaign that encourages Crunchy Nut fans to snack on the sweet golden flakes when they have the munchies late at night. ‘Midnight Spooning’ is a multi-platform digital campaign inviting consumers who are over the age of 18 to enjoy their Crunchy Nut […]
In the latest stunt for its ‘You’re not you when you’re hungry’ campaign, chocolate brand Snickers teamed up with agency Clemenger BBDO to create a video, in which construction workers shout out empowering words to unsuspecting women on the streets. Instead of whistles and sexist catcalls, the workers shouted out encouraging phrases like “I’d like […]
In Australia, Jaffles are toasted sandwiches that the locals eat. A pop-up restaurant has combined this food with parachutes, or “Jafflechutes”, using a creative method of delivery to get food to customers. As the name suggests, the restaurant delivers orders by sending these hot sandwiches down seven stories in a parachute. Customers pay for a […]
Absolut and Baz Luhrmann have come together to design their first vodka bottle that pays tribute to Australia. The “Oz” bottle comes in an orange and apple green color scheme, with vignettes, flowers and parrots that form the letters “O” and “Z”. A special neck tag is also attached to each bottle, revealing the four […]
South Australia’s Coopers Ale has won the Best Marketed Beer award at the Australian Liquor Industry Awards, with the brewers subsequently thanking their supporters via Facebook. The award is given to “the beer or cider brand that has received the most effective promotional support including POS, advertising campaigns and trade incentives.” Coopers were up against […]
http://www.youtube.com/watch?v=TKQZVYqW7mo Australia’s number one vodka brand1 launches integrated activity from 26 October Diageo Australia has unveiled an integrated campaign to mark the bold arrival of its new premium full strength bottle spirit (FSBS), Smirnoff Double Black vodka. Unlike any other offering in the category, this double freeze filtered vodka with the quality of Smirnoff No.21 […]
Tequila Herradura announces the release of its second in a series of small-batch tequilas, Coleccion de la Casa, Reserva 2013 – Cognac Cask Finish Reposado. Credited with creating the first reposado expression and extra anejo expression in the tequila industry, Casa Herradura continues its legacy of innovation with Coleccion de la Casa, Reserva 2013 – […]
A potentially seismic change in advertising around sports may be heralded after a report commissioned by the Salvation Army found that more than two thirds of Australians want to ban alcohol advertising in sport. 67.2 percent of over 1000 polled said alcohol sponsorship should be phased out. The survey was undertaken as part of the […]
Ooh Media has unveiled an experiential brand campaign for Kettle’s Chunky Chips, converting over 60 shop units into gigantic packets of chips and audio enabled panels. The event includes the placement of 2 metre tall Kettle Chunky Chip packets. The creative was designed by Scarlet Design. “It used to be that special builds were few […]