Talking Rain Beverage Company, the maker of Sparkling Ice flavoured sparkling waters, launched a new, multi-faceted advertising campaign – Be Not Bland in the US. The brand’s first campaign to feature a series of commercial advertisements airing nationally, Be Not Bland embraces authenticity and individuality, celebrating the people, places and personalities that fill life with flavour […]
Carling has unveiled a prototype digital font to entertain pub goers at the bar by delivering compelling video content. The digital font will feature Premier League content as Carling looks to celebrate its 3 year partnership with the Premier League which began in June 2016. Some of the best goals from the Premier League’s 25 […]
The Smiley Company have teamed up with Vittel to create an on-pack promotion to help promote the globally recognised water brand’s smaller format bottles in 2017. This exciting partnership will see Smiley’s world famous icons feature on 33, 50, 75 cl and 1 litre bottles in a bid to boost sales and brand awareness. With […]
Volvic, the water brand from Danone, is set to continue its UK partnership with Disney, and has introduced new branded collectable water bottles and multipacks designed with popular Disney characters featuring Star Wars, Disney Frozen and Disney•Pixar’s Cars across its kids range. The collaboration, which first launched in 2015, aims to encourage families and children […]
Dairy Farmers of Canada (DFC) launches a refreshing new campaign that encourages consumers to grab a cold glass of Canadian quality milk and take a sip. The new campaign is part of a communications strategy to halt the decline of milk sales, by embracing the true consumer and their perception that ‘milk is just milk’. […]
Carlsberg UK has launched a competition –YOUR BEER, here? – offering craft brewers and importers the chance to get one of their beers listed in its award-winning Crafted 2017 portfolio. The Crafted team is seeking entries of exciting brews with exceptional taste profiles, inspiring packaging and a beer which complements Carlsberg UK’s Crafted 2017 portfolio. […]
Ditch the red wine and roses, Valentine’s Day is a time for lovers… of sport, and Banks’s Beer have sent out a timely reminder not to forget February 14th – because it’s darts night! The mischievous ad is part of the brewery’s Tells It Like It Is campaign. It combines real graffiti from independent artist […]
7UP is ready to mix things up, debuting a new creative direction in an integrated campaign launched on February 13. The beverage brand unveiled its new “Mix It UP a Little” campaign – spotlighting the classic soft drink as an essential staple for baking, cooking and, of course, cocktails. The campaign showcases the versatility of 7UP […]
During NBA All-Star 2017, Mountain Dew is celebrating “the game beyond the game” through unique fan experiences. These experiences will come to life in a number of ways including: the launch of The Courtside Project at Courtside HQ, which brings together NBA players and trendsetters across style, art and music, and a 3×3 basketball game […]
German brand ALI COLA has launched a campaign advocating diversity by offering its drinks in various skin colours. Its visuals, created by Karl Wolfgang Epple and Matthäus Frost, come accompanied with the tagline, “Different outside. Same inside.” It’s also attached the hashtag ‘#cheerstotolerance’ to the campaign. Source: Design Taxi