Brands love to capitalize on holidays, especially Halloween. For Bacardi, it’s a much more natural fit—the bat logo lets the brand lean into that aesthetic. So over Halloween weekend, the alcohol giant unveiled its latest effort, an immersive haunted house called “Nocturnal Awakening,” from Kenzo Digital. Staged inside a party at Brooklyn Navy Yard in New […]
During Single-Day (November 11) in China, most brands will compete against each other by lowering prices of their products or give away gimmicky gifts, only aiming to stimulate peoples impulse spend. In 2016, Corona, as a premium import beer brand, did the opposite of everyone else; they decided not to join the “price war”, but […]
Steinlager Tokyo Dry, the iconic brewer’s newest beverage and biggest launch since Steinlager Pure hit shelves 10 years ago, was unveiled to the public on Noverber 1. The new brew takes the best of New Zealand’s raw ingredients and combines them with Japanese brewing mastery to produce Steinlager Tokyo Dry. In launching this product, Lion […]
Tetley is launching a heroic £5m campaign to support its pioneering range of Super Teas – their biggest marketing drive yet outside black tea. Tetley Super Teas were the first teas to be launched in the UK with functional health benefits and carry EFSA approved health claims. With over one million shoppers the range has […]
Jimmy’s Iced Coffee, the family-owned range of ready-to-drink iced coffees has launched a Christmas themed Gingerbread flavour to warm your cockles this winter. The limited edition variety hits the shelves of Tesco, Waitrose, BP and Selfridges and comes served in a 330ml carton, RRP £1.59. A little Christmas treat for the cold coffee connoisseur with […]
Grey Canada has created a digital campaign to help el Jimador tequila celebrate Day of the Dead – a traditional Mexican holiday which has grown in popularity globally. The multi-day celebration, which starts on November 1st, focuses on family and friend gatherings to remember/celebrate loved ones who have died, and support their spiritual journey to […]
Carlsberg UK’s Christmas Trade Shows, featuring 50 of the best suppliers in the business, attracted more than 1500 attendees across its four shows in London, Leeds, Manchester and Stoneleigh. Following the 30th anniversary of Carlsberg UK’s annual Christmas trade shows in 2015, this year’s events took place during September and October, giving guests a wealth […]
Yorkshire Tea is coming straight outta Plumpton, Harrogate, celebrating the modern day heroes of the tea-round with their brew inspired rap, Blessed are The Tea Makers. Blessed are the Tea Makers (above) is the follow up song to the hugely successful ‘Tea Song’ in 2013 (below). The newest social film by Rubber Republic features “Colin”, AKA Head […]
In the two years since Coca-Cola GB launched Glacéau Smartwater, it’s become the fastest-growing water brand on the market, worth more than £30 million. To keep up with demand we’re launching a sparkling version with the same clean, crisp taste, which will hit supermarket shelves this November. Already an A-list celebrity favourite across the pond, […]
With the clocks going back October 30, signalling the end of summertime, Martini, the world’s leading vermouth and best-selling Italian sparkling wine brand, is helping to keep summer alive by giving social media users their very own personalised DJ. Martini in partnership with Proximity London, will deploy a DJ chatbot to message fans over its […]