The alcohol brand that put India on the whisky map internationally is Amrut. The made-in-Bengaluru label launched in Glasgow in 2004, and in 2010 Jim Murray’s Whisky Bible — the world’s leading whisky guide — named Amrut Fusion Single Malt as the third best in the world. Today, Amrut has a range of 11 whisky […]
Rokkan, the Creative Agency of Record (AOR) for the Colombian Coffee Growers Federation (FNC) and its public-facing arm Café de Colombia, launched a bold new campaign re-introducing Colombian coffee to a new generation. Titled “Greatness is Brewing,” the campaign highlights the idea that groundbreaking accomplishments are the result of many small steps—especially when it comes […]
On July 20, the first Starbucks express store in Europe opens in London’s major business hub, Canary Wharf. With an open layout, the new store features a walk-through experience and a streamlined menu at an early order point which allows customers to order, pay and pick-up even faster. “We recognize some of our customers, especially […]
Heineken is set to take over Underpass Park in Toronto on July 21, where the beer brand will host a party and unveil a piece of street art it has commissioned. A once-dormant public space under several highway overpasses in Toronto, Underpass Park was revitalized and turned into a public space in 2012 and given a fresh […]
Millennials have replaced Boomers as America’s most populous and most influential generation, with more than 75.4 million in the US alone. Ranging from 21-34, some of our country’s most important technological, creative, and economic advancements can be directly attributed to this age group. Yet the very people who are changing the face of the nation […]
To celebrate its exclusive sponsorship of Tomorrowland, one of the world’s largest electronic music festivals, Anheuser-Busch InBev has launched ‘Infected by Music’ – a cross-brand global campaign to bring exclusive music experiences leading up to and during the Belgian edition of the festival (July 22-24) and reaching consumers all around the world. At the heart […]
“Right wing or left wing, nude we are equal,” says Wilson Barreto. Wilson was blinded by a FARC (Revolutionary Armed Forces of Colombia) bomb attack in Bogotá when he was just 19. He is one of more than 6,000 people from all sides of the Colombian civil war who posed nude at Bolívar Square, Bogotá, […]
Chocolate milk brand YUP! and digital media company Onion, Inc. are rallying teens and young adults across the nation to join the ‘Nothing Hour’ movement. The beverage brand is shaking up the chocolate milk market by bringing an unconventional twist to a familiar category, using social marketing to appeal to young adults and teens rather […]
For the past three months, the US has been engaged in a passionate election that has changed the course of history forever: DEWcision 2016. Members of the Mountain Dew Nation have cast their votes for either Mtn Dew Baja Blast or Mtn Dew Pitch Black, two specialty flavours that developed cult followings over the years, and after months of […]
Violet Benson (@daddyissues_), Comedian and Internet Personality, has co-founded a new line of wine with Anthony Allport, Chief Executive Officer of Fine Wine Agency. Available online beginning July 18 at funwine.co, and at 40 retailers in New York, NY, Fun Wine Co (@funwineco) launches just in time for the summer. Instagram’s “Meme Queen” and Fun Wine Co […]