Mother of UK tennis players Andy and Jamie Murray, coach and now chief foliage officer (CFO) for Pimm’s, there’s no end to Judy Murray’s talents as she features in the alcohol brand’s latest campaign. Judy joins Pimm’s as they seek to perfect the art of mint management. In her newly created role as CFO, she […]
Coca-Cola Great Britain has launched its biggest new product campaign in a decade as Coca-Cola Zero Sugar, the new and improved sugar free Coca-Cola, hits shelves across the UK. The new recipe tastes even more like the original Coca-Cola Classic, but without sugar and is supported by a multi-million-pound marketing campaign. The launch, announced in […]
New York’s Canal Street is world-renowned for its dollar discount stores, filled floor to ceiling with cheaply made Asian clichés and counterfeit goods. To celebrate the true craft and creativity of its origins – the streets of Asia – Tiger Beer and Marcel Sydney have repurposed a Canal Street discount store and turned it into […]
Beer brand Desperados, part of the Brau Union brewery group, has launched a vertical video campaign aimed specifically at mobile consumers, one of the first of its kind to be run in Europe. The campaign, developed by mobile ad tech firm YOC, centres around an understitial vertical video ads that enables a full screen display […]
Tempted to explore the fascinating world of Single Malt Scotch Whisky, but overwhelmed by choice? Johnnie Walker, the world’s No. 1 Scotch Whisky brand has introduced the perfect solution in an exciting new addition to its world famous portfolio – Johnnie Walker Island Green. A rare blend of rich single malt whiskies from the four […]
In its first work for Coors Banquet, MillerCoors and 72andSunny celebrate the brand’s commitment to quality through its campaign “How It’s Done,” which highlights both product attributes and milestones in the Coors Banquet story. Launching online from July 1, and airing on broadcast starting 4th of July, “How It’s Done” includes a series of 15 […]
Budweiser announces the launch of its summer campaign – ‘Brewed The Hard Way’ (BTHW). BTHW attempts to reach out to young adults who live life on their own terms, pursue their passion with conviction and walk through the world with a confidence that only comes from knowing who you truly are. The campaign that began […]
Absolut Labs unveils Absolut deadmau5 – an interactive virtual reality gaming experience created in collaboration with world renowned electronic musician Deadmau5, which invites fans to join the artist on an epic night out in his own virtual world. As the latest venture from Absolut Labs, the brand’s nightlife think-tank and idea incubator, Absolut deadmau5 is […]
Cognac brand Hennessy announced the launch of “Harmony. Mastered from Chaos.” – a dynamic new campaign that brings to life the multitude of complex variables that are artfully and expertly mastered by human touch to create the brand’s most harmonious blend, V.S.O.P Privilège. Kicking off on June 30th, the campaign showcases the absolute mastery exuded at every stage […]
Ad agency POSSIBLE, in conjunction with Los York Studio, created a spot co-directed by Seth Epstein and Tom Green for Zico Coconut Water, titled “Whispers” starring Jessica Alba. Continuing Zico’s recent rebranding as a 100% one-ingredient coconut water, the minute-long ad shows off images of some of Alba’s greatest successes. Alba is displayed as bold, […]