Spirits producer Bacardi and multiplatform artist Swizz Beatz have joined forces to deliver events, marketing and social activations with industry influencers in exciting and new ways. In a multi-year agreement, Bacardi has named the multifaceted entrepreneur, artist, art collector and Grammy award-winning music producer Global Chief Creative for Culture for Bacardi with oversight for the […]
Every successful athlete shares a common, fearless commitment to never settle in their pursuit of the next big thing. This summer, vitaminwater is challenging consumers everywhere to adopt that same mentality and “be a tryathlete” — someone who is always in pursuit of vibrant new experiences. Through the vitaminwater 2016 #beatryathletecontest, vitaminwater will reward consumers who […]
Beer brand Amstel goes back to its roots with Pass It On, a new 60-second TVC created for the Russian market by 180 Amsterdam. The TVC represents the start of the Serious About Beer and Friendship campaign, celebrating the spirit of friendship, which has existed ever since the beer was created by two friends in […]
The Louis XIII Le Mathusalem edition will make new history for Louis XIII, the timeless cognac created in 1874. Rare and exquisite collector’s items, the first Louis XIII Le Mathusalem decanters will be available worldwide as of November 2016, after being launched exclusively in iconic department store Harrods as of September for two months. Made by the legendary […]
Budweiser will be giving away potentially millions of bottles of free beer as part of the celebration, honouring the unwavering commitment of Welsh football fans for one day only on 6th July 2016. To claim their complimentary Budweiser, those of legal drinking age, and over who are living in Wales should do one of the following: Pick […]
Mother of UK tennis players Andy and Jamie Murray, coach and now chief foliage officer (CFO) for Pimm’s, there’s no end to Judy Murray’s talents as she features in the alcohol brand’s latest campaign. Judy joins Pimm’s as they seek to perfect the art of mint management. In her newly created role as CFO, she […]
Coca-Cola Great Britain has launched its biggest new product campaign in a decade as Coca-Cola Zero Sugar, the new and improved sugar free Coca-Cola, hits shelves across the UK. The new recipe tastes even more like the original Coca-Cola Classic, but without sugar and is supported by a multi-million-pound marketing campaign. The launch, announced in […]
New York’s Canal Street is world-renowned for its dollar discount stores, filled floor to ceiling with cheaply made Asian clichés and counterfeit goods. To celebrate the true craft and creativity of its origins – the streets of Asia – Tiger Beer and Marcel Sydney have repurposed a Canal Street discount store and turned it into […]
Beer brand Desperados, part of the Brau Union brewery group, has launched a vertical video campaign aimed specifically at mobile consumers, one of the first of its kind to be run in Europe. The campaign, developed by mobile ad tech firm YOC, centres around an understitial vertical video ads that enables a full screen display […]
Tempted to explore the fascinating world of Single Malt Scotch Whisky, but overwhelmed by choice? Johnnie Walker, the world’s No. 1 Scotch Whisky brand has introduced the perfect solution in an exciting new addition to its world famous portfolio – Johnnie Walker Island Green. A rare blend of rich single malt whiskies from the four […]