Coca-Cola has finally unveiled its year long efforts to come up with a new packaging and branding, which will unify its drinks under a “One Brand” concept. The brand identity consists of a ‘Red Disc’ visual element. Vice president of global design, James Sommervielle explained, “Originally, [the Red Disc] was first painted on advertising in […]
Sparkling Ice, part of the Talking Rain Beverage Company portfolio, is pleased to announce its launch of Sparkling Ice essence of sparkling water. The new collection is free of sweeteners, contains zero calories, no artificial colours or preservatives, and delivers a refreshing essence of natural flavours. The new product line, developed in response to consumer […]
Belvoir Fruit Farms is launching a new range of functional drinks, Belvoir Botanicals that draw inspiration from natural botanical plants that have been used for centuries for their perceived health benefits, with added vitamins to boost their efficacy. Belvoir Botanicals were developed after extensive research and help from award winning dietitian, and nutritionist, Dr Carrie […]
Coffee shops, it seems no UK high-street is complete without one, and proving consumers passion for espressos, lattes and cappuccinos, new research from Mintel reveals that this year coffee shop sales are set to reach a record new high as the market tops £3 billion. Indeed, the UK coffee shop market is in rude health, […]
Nutritionally balanced milk drink NRICH is continuing to ramp-up its 2016 awareness campaign with the announcement of a partnership with London’s Leyton Orient Football Club (LOFC). NRICH’s partnership with LOFC includes NRICH for the team’s players, pitch side banner advertising and on-going on and offline marketing activities throughout the year. In addition, the club is […]
The latest Gatorade advert from TBWA\Chiat\Day LA – The Best Fuel The Best – explores the competitive nature of professional football. The ad features South America’s finest, as Argentina’s Lionel Messi (Barcelona), Chile’s Alexis Sanchez (Arsenal) and Brazil’s Hernanes (Juventus) and Philippe Coutinho (Liverpool) are driven to push themselves to new heights on the pitch through a determination to outdo […]
Bringing together its Futures, Strategy and Design Studios, Pearlfisher London has completed a two-year long project, encompassing the entire Jim Beam Bourbon portfolio, creating a new brand architecture and design for the world’s leading, iconic bourbon brand. Produced in Clermont, Kentucky, where the Beam family first started production in 1795, Jim Beam has seen dramatic […]
Nation, the London-based digital and creative agency is working with leading beer brand, Grolsch and Dutch Jean specialist, Denham on a global digital activation to celebrate skill, craft and ‘unconventional’ thinking. Nation, Grolsch’s digital agency since July 2015, has been brought on board to execute the creative concept and launch the global activation on Groslch’s […]
Grey Goose, one of the world’s leading super-premium vodka, announced plans for a collection of summer experiences that will launch from May 2016. Famed for pioneering new occasions for super-premium vodka, Grey Goose will be investing at scale to inspire consumers to trade up to the category this summer. The campaign will see 20 pop-ups, across 20 […]
Brand design agency Parker Williams has designed the branding and packaging for Newton’s appl fizzics, a new, natural sparkling apple juice drink. The first product, ‘just apple’, a blend of apple juice and lightly sparkling water, features several subtle references to celebrated physicist Sir Isaac Newton. A lower sugar alternative to juices and regular soft […]