B&B studio has created the new brand identity and packaging for Just Bee, a natural spring water enriched with a single drop of honey. In a competitive category, the brand wanted to create an iconic look with personality that would communicate the benefits of the product and secure interest from health conscious consumers and retailers alike. […]
Molson Coors, one of the UK’s biggest brewers, has today announced the first on-trade elements of Grolsch’s new multi-faceted campaign “Unconventional by Tradition since 1615.” A new, limited edition font and glassware will be available to customers in the on-trade this month. The “Unconventional by Tradition since 1615” campaign heroes the brand’s essence of originality […]
On the eve of the tournament, Carlsberg’s quest to make Uefa Euro 2016 a ‘tournament for the people’ continued as they rewarded fans willing go above and beyond to show their love for the game with tickets to the Final. As the official Beer of Uefa Euro 2016, Carlsberg teamed up with former France defender […]
Anheuser-Busch and Starbucks announced that they are working together to produce, bottle, distribute and market the first Teavana Ready-to-Drink (RTD) tea in the US, with an anticipated product launch in the first half of 2017. Premium RTD tea is the fastest-growing segment in the RTD tea category, which grew at 16 percent CAGR over the […]
One of China’s best-known locally brewed beers, Tsingtao Pure Draft has commenced its brand re-launch with a television commercial by DDB China, featuring popular Chinese actor, singer and model Huang Xiaoming. A product of Qingdao in Shangdong, Tsingtao Pure Draft is a non-pasteurized lager brewed with pure spring water from China’s Laoshan Mountains. The brand’s […]
Pernod Ricard is hoping to appeal to whisky connoisseurs with a limited edition luxury drink under its Glenlivet range, which comes with specially designed packaging to test drinker’s palettes. The packaging for the Glenlivet Cipher, the second in a series of limited editions, was designed by NB Studio, and comprises an opaque black bottle, with […]
Creative agency, Space, has developed a ground breaking virtual reality distillery tour for the world’s most awarded single malt Scotch whisky, Glenfiddich. The VR experience created by Space – called “Journey into the Mind of the Malt Master” – is an ambitious project which immerses viewers, no matter where they are in the world, into […]
Nescafé Clásico hosted a social experiment where they dared people at bus stops all across downtown Miami to break their routine, board a bus and see what happens next. One of the world’s leading coffee brand, Nescafé, took those that dared to take a chance with an unexpected trip to a resort for an unforgettable day […]
The Macallan is delighted to present the sixth and final masterpiece from their prestigious The Macallan in Lalique Six Pillars Collection in partnership with Lalique. The ‘Peerless Spirit’ decanter represents the concluding chapter in the story of The Macallan’s foundation stones, the elements that define the character of this extraordinary single malt. It also showcases the […]
Carlsberg UK has launched ‘Three Lions Ale’ for Uefa Euro 2016, as the brewer continues its support for the nation’s pubs and bars this summer. The 4.1% ABV golden ale will be available for the duration of the tournament and is supported with a bespoke pump clip featuring the England team’s official three lions emblem, […]