Beverage brands are to pay a levy on the sugary drinks they sell which will raise £520m for primary school sports initiatives, the chancellor George Osborne has announced. The tax will arrive in two years with brands falling into one of two different bands depending on how much sugar is in their drinks, though it […]
Digital publisher Concrete Playground has announced a brand new series of video and editorial content as part of a broader native campaign, created in partnership with Jameson Irish Whiskey. The content series, dubbed The Rewriters, is the latest native campaign project from the Sydney-based publication. It will appear on Concrete Playground — winner of Best […]
Campbell Ewald has launched its latest work for MilkPEP’s ‘Built With Chocolate Milk‘ campaign featuring USA Team Swimming athletes, Tyler Clary and Jessica Hardy. The TV spot, launching nationally in the US on March 27th, showcases these world-class athletes, giving an up-close look at how their preparations for the Summer Olympics have been ‘Built With […]
Biles Inc. was asked by leading UK wine distributor and producer Boutinot to create a wine label for a monstrously good Pinot Grigio from Italy. The Badalisc is a mythical creature that legend tells us lives in the woods around the Alpine village of Andrista in Italy, from where he would attack surrounding villages, pillaging […]
In a brand new campaign aimed at extending the reach of their official rugby sponsorship, Heineken and creative agency, Rothco, are opening a bespoke online platform for fans. Heinekenrugbyclub.com has been created to enable and inspire rugby supporters to share the social opportunities of rugby. Phase one of the campaign launches on Wednesday 16th March […]
Time Out Group has partnered with Nescafe Azera Coffee to Go to launch a new campaign inspired by city life before sunrise. The Seen Before Sunrise project comprises ‘inspiring’ content that aims to encourage busy Londoners to explore the city before daylight hits. Time Out secured access to eight iconic locations, including The Shard and […]
Deep dive into the fantasy world of South Street Brewery’s Barstools & Dreamers. Hand-drawn typography and illustrations construct a whimsical world of characters who swirl across the bottle, within custom die-cuts and on metallic paper, bringing through glints of light only on the most important areas of the design, otherwise matted-out in darkness. Each illustration […]
British independent craft beer is in high demand on the global market according to UK Trade & Investment (UKTI) Yorkshire and the Humber and the Society for Independent Brewers (SIBA). UKTI, the government department that helps UK companies succeed abroad and supports overseas companies wanting to invest in Britain, has organised fully-booked ‘Meet the Buyer’ […]
Family (and friends) have been working with TruVibe Organics since the brand’s creation several years back. The brand has, up until now, simply packaged up highly nutritional single ingredients, sold through health food stores and pharmacies in the US. The brand’s big idea is around ‘positive experience’, both from the product and the positive vibes […]
In the campaign, ‘One Day You’ll Understand’ Del Campo Saatchi & Saatchi Argentina draw on examples of the past to highlight how life has evolved, but the quality and enjoyment of Schweppes has not. Under the general creative direction of Juan Pablo Lufrano, Rafael Santamarina, and Ariel Serkin, Del Campo Saatchi & Saatchi presents this […]